Ben Beavers’ Post

Tonight's the night. At 8pm, SmartyPlants is on Dragons' Den. BBC One. Filming it was surreal. I grew up watching the show, so walking down that corridor and pressing the button for the lift was a genuine out of body experience. You get a brief pitch, and then the five Dragons start firing questions non-stop about the product and the business. Picking it apart before we'd even got to market. No script, no second takes, no idea what's coming next. It's by far the most intense thing I've taken on with the business to date. But what a privilege to have five experienced business minds challenging, critiquing and advising on what we'd built. Keeping it quiet since has been the hard part. For 18 months, whenever anyone asked whether we'd ever go on Dragons' Den, I've had to avoid the question. Finally we can properly talk about it! It was a long time ago now, but I remember most of what happened in that room. What I don't know is how it's been edited, so I'm very excited and more than a little nervous to watch it back with everyone else tonight. So, deal or no deal? How do you think we got on? Give it a watch at 8pm on BBC One, and tag us in your reactions over on Instagram @smartyplants.uk. We'll be right there watching along with you.

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Keeping that quiet for 18 months is the real achievement. I struggle to keep a lunch order secret for an hour.

Keeping a secret like that for 18 months is a pitch-level challenge in itself! 😂 What a milestone for SmartyPlants, deal or no deal—getting that level of feedback and national exposure is a huge win. Popcorn ready for 8pm! (9pm for us )🍿

I feel like you got some offers for surrrrreeeee 🤓 I love your product (and need it desperately 🤣) be great to catch up soon!!

Great pitch Ben, well done and best of luck

Came round quick! Looking forward to seeing it.

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Well done on pitching!! Seriously an inspiration 🔥

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Nicely done Ben 👏

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