If a founder had 5 minutes to pitch, and no deck, here’s what I’d want to hear: In the first 4 minutes, I want to hear their proudest accomplishments and biggest obstacles. The proof doesn’t have to relate to what they’re building. It could be a world-class record in a sport that has nothing to do with their startup. Trey Holterman from Tennr was an All-American rower at Stanford. It could be walking away from a sure thing to take care of someone they love. Like George Netscher from SafelyYou who left a Berkeley AI PhD to build better care for seniors. Specifically for his mom who had Alzheimer's. Or a founder who made it through something most people would treat as a reason to stop. Like Caroline Clark from Arcade who was diagnosed as deaf at two. But she still went to Princeton, got a job at Sequoia, then started a company. What these show me is discipline and ambition. That the founder has done something exceptionally hard for a very long time. That drive carries over to startups. And only in the final minute would I want to see where that drive points them. The problem they’re fascinated with today. As an early stage investor, most of the founders I back are pre-revenue, and even pre-product. With markets shifting so quickly, the founder is the only durable asset in the deal. That makes venture a human psychology exercise. Find exceptional people. Then help them dream big enough. If that sounds like you, we would love to hear from you at Foundation Capital.
The unrelated proof works because it shows they can finish something hard when no one is clapping. The dramatic wins get attention, but the quieter signal is whether they have ever carried a boring thing all the way to done. Startups are mostly that, not the pitch.
Nobody paddles out at Mavericks on courage. I surfed a lot of 10-foot waves before I earned the right to risk my life on a 20-foot one. The discipline wasn't the wave — it was the years of building the body, the stamina, and the nerve to be allowed to try. At 19 that put me in the written history of the break. So I'd add one thing to your four minutes: you're not screening for brave. You're screening for people who know the difference between brave and unprepared. Later I helped launch the kitchen that safely serves 22,000 meals a day at Stanford. One failure there is a mass casualty event. You don't get to claim the line was safe — you prove it, afterward, from clean records. I'm building the same thing now for machines that move money. Solo, pre-revenue, three kids, AYSO on Saturdays.
Joanne congrats on the momentum across these companies - speaks a lot to your discernment
Great advice for founders! We are organizing a similar approach at our virtual event for investors and founders - - 30-second investor introduction - 30-second founder introduction - Just a 2-minute pitch and a 3-minute Q&A - 1 mean feedback and next steps are you Joanne Chen Joanne, available on September 17th to join as an investor? Vcconf.com
Grit matters ❤️
Joanne Chen honestly, requesting a trauma dump is not going to work for me. I am over 20 years no contact with my ENTIRE family. They don't even tell me when someone dies. Not a parent, sibling, grandparent, cousin, not a single person. And my 26-year-old son who I put up for adoption when he was born and I was in high school is an absolute demon who lied to me about being molested when he was a toddler. I'm lucking I haven't blown my fucking brains out.