Athletic Ventures, the joint venture between UK Athletics, London Marathon Events, and The Great Run Company, is celebrating delivering a record-breaking European Athletics Championships in Birmingham - the first time the European Athletics Championships had been held in the UK and the first international Championships to be organised by Athletic Ventures. Read more here: https://lnkd.in/eC6GYyqs #AthleticVentures #Birmingham2026 #MajorEvents #Athletics
Nici, what an incredible milestone for Athletic Ventures and everyone involved in bringing the European Athletics Championships to Birmingham. A record-breaking event of this scale takes strong collaboration, planning and execution behind the scenes, and it’s great to see that effort celebrated. AI tools like ChatGPT, Microsoft Copilot, Claude and Gemini can also support major-event and sports organizations with event planning, communications, research, stakeholder coordination and workflow automation, while responsible adoption remains important for data security, accuracy, governance and human oversight. Our “AI Governance Is No Longer Optional” FREE webinar connects well with this broader shift as organizations across industries explore practical ways to use AI while maintaining responsible governance. I’d be glad to have you join us on Sep 9: https://tinyurl.com/3y4uutv4
A special weekend! 👏
Pleased and proud EC at Birmingham has been a success - great for the athletes, great for the audiences and great for Birmingham. A spectacular event.
Great work everyone! Congrats on a fantastic event 🎉
Great to see such a successful collaboration
It was awesome 😎
Can we hàve some reality here. The stadium was half empty for this 'huge success'. In business terms it was a bust.