Some agencies bring donuts to the office. We brought a piranha. 🐟 Say hello to pirawna - global amazon ad agency and uptickk, joining forces with Power Digital to make sure your brand shows up (and wins) everywhere consumers shop: your site, Amazon, TikTok Shop, and beyond. pirawna's been quietly dominating Amazon for 10+ years ($1B+ managed revenue, 500+ brands, no big deal). uptikk's been doing the same on TikTok Shop. Now they're bringing that marketplace muscle into the Power Digital ecosystem. Same bite. More Power 💪 Same teams. Same scrappy marketplace obsession. Just... a lot more firepower behind it now. Learn more: https://lnkd.in/d4SV992N #PowerDigital #SameBiteMorePower #Amazon #TikTokShop #Commerce
Power Digital Marketing
Advertising Services
San Diego, California 187,535 followers
We’re a leading, privately held growth marketing firm helping brands ignite revenue and brand recognition.
About us
Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world. Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points. Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable. The media landscape is vastly different, too. Measurement is smarter but also harder than ever. Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift. We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution. Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift. Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table. When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.
- Website
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http://www.powerdigitalmarketing.com
External link for Power Digital Marketing
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- San Diego, California
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Search Engine Optimization (SEO), Pay Per Click (PPC), Branding and Creative Services, Social Media, Web Design and Development, Mobile Development and Mobile Marketing, Display Advertising, Content Marketing, Conversion Rate Optimization (CRO), Public Relations, Brand Strategy, Partnerships, Link Building, Amazon Marketing, B2B, ecommerce, Influencer, PR, Retail Marketing, TikTok, Integrated Marketing, and Affiliate
Locations
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Primary
Get directions
9605 Scranton Rd
700
San Diego, California 92121, US
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Get directions
407 Broome St
6th floor
New York, NY 10013, US
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Get directions
1201 Wilson Blvd
Ste 28-111
Arlington, VA 22209, US
Employees at Power Digital Marketing
Updates
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Today, we're officially welcoming pirawna - global amazon ad agency and uptickk to Power Digital. Marketplace commerce is one of the most competitive, fastest-moving environments in retail. For more than a decade, pirawna has earned its reputation as one of the top Amazon marketplace agencies in the country, managing over $1B in Amazon revenue annually across 500+ brands. uptickk built that same authority on TikTok Shop, as one of only four agencies selected for TikTok's beta program. Rather than dilute that focus, we've invested in it. pirawna and uptickk now operate as Power Digital's dedicated marketplace practice, with the same leadership, team, culture, and marketplace-first mission, powered by Power Digital's AI-native growth platform and fusepoint's measurement capabilities. Learn more: https://lnkd.in/d4SV992N #PowerDigital #EndToEndCommerce #Amazon #TikTokShop #Growth #Acquisition
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Some of the best insights happen when you step away from the conference floor. 👇 We’re hosting an exclusive, invite-only dinner during Shoptalk Fall, bringing together senior marketing leaders for great food, fresh perspectives, and candid conversation. This isn't a pitch session. It's a chance to swap notes with peers facing the same pressures you are. 👉Seats are limited. Request yours here: https://lnkd.in/emJ3q-uY
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Your feed knows what you like. But how much does it actually influence what you buy? 👀 We’re digging into how social shapes discovery, trust, and purchase decisions for our 2027 State of Social Media Trends Report. Take the survey now 👇 https://lnkd.in/g7TrehYk
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We're hosting an exclusive, invite-only dinner at VAGA, bringing together senior marketing leaders for an evening of great food, fresh perspectives, and candid conversation. No agenda. No decks. Just real talk with peers navigating the same challenges and opportunities. Want a seat at the table? Request one here: https://lnkd.in/d-Z3P3gm
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The future of growth is getting smarter and more personal. 👇 Our team joined Klaviyo at K:BOS 2026 to explore what’s next for brands and how AI and real-time customer data are changing the way marketers make decisions, personalize experiences, and build stronger customer relationships. We also heard Gwyneth Paltrow share her perspective on building an authentic brand and creating lasting customer loyalty, and caught up with our client David Grieco, Director of Ecommerce at Marc Fisher Footwear. We left with fresh perspectives on retention, ecommerce, and sustainable growth and plenty to bring back to our teams and clients. ⚡ 📍 K:BOS 2026 | Boston
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AI can scale good work. It can scale bad work just as fast. The real advantage isn’t moving faster with AI. It’s knowing where human judgment still needs to lead. ✍️: Derek Gerber
19% of B2B buyers say inaccurate GenAI content has already made them less confident in a purchase decision. Forrester just put a price tag on that sloppy AI use at $10 billion. That’s how much enterprise value they predict B2B companies could lose in 2026 from poorly governed GenAI. Not because AI doesn’t work. Because it works really, really fast... and as I've said before - you can automate bad behaviors faster than you can undo them with any automation technology. When nobody is checking the inputs and outputs, bad information scales just as quickly as good information. Think: > Inaccurate claims published as fact > Content that creates compliance issues > AI-generated recommendations nobody validated > Sales teams sending information that doesn’t match reality > Hundreds of pieces of content published before a human catches the mistake And buyers are noticing. That might be the scarier number. Because most companies will never see that show up in attribution. > The buyer just trusts you a little less. > The deal gets a little harder. > The competitor feels a little safer. Meanwhile, I see a lot of companies approaching AI governance like an IT policy. Marketing and sales are already using AI every single day. So the answer isn’t banning AI... It’s building better AI literacy and simple human checkpoints around what actually reaches your customers. > Use AI to research faster... knowing we still have to fact check. > Use it to analyze more data... knowing we should look for nuances and validation. > Use it to create concepts faster... knowing that we should be driving the strategy. > Use it to scale... simple admin work so we are focused on deeper work. >> The Golden Rule: Don’t confuse faster output with better output. << AI didn’t create the $10B risk. Skipping the accountability and review steps did.
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Scroll. Follow. Buy. Repeat. Tell us how you really do it. Take our 2027 State of Social Media Trends Survey now 👉 https://lnkd.in/g7TrehYk
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Everyone can access the same AI. The advantage comes from the intelligence behind it. A look at the thinking behind Omega and why becoming AI Native means more than simply adding AI to the way you work. ✍️: John Saunders, SVP, Innovation
Welcome to Omega. A couple of years ago, our team made a bet that sounded almost backwards: the model was never going to be the edge. Everyone in our industry can buy the same AI off the shelf, and most of them did, wrapping it in a chat window and calling it transformation. What nobody could buy was what Power spent a decade earning: 10,000+ marketing mix models, thousands of incrementality tests, $23B+ in transactions, and a marketing methodology refined across thousands of engagements. So we did the unglamorous work instead. We turned that decade of data into Iris, a model of our own, one that reasons across every signal in a client's business and gets sharper with every action it takes. Today that bet ships as Omega. Not automation, not a copilot: a live operating system where more than a hundred specialized agents run around the clock against live data, wired directly into the systems where work actually happens, with a strategist approving every action, and every outcome logged against a goal and fed back into the next recommendation. Our innovation team obsessed over every layer of this, from the data foundation to the agent fleet to the cockpit our clients will sit in with us. Through multiple rebuilds and a few different approaches to the architecture, we landed on what we believe is the market leader in AI marketing intelligence. It took tons of planes, focus groups, blood, sweat, and tears - but what a fun ride. This is what our transformation mission was always for: not adding AI to Power Digital, but rebuilding Power Digital as an AI-native firm. That era starts today. Special thanks to the team Carson Flood, Arnav S., Tristan Ramirez, Joe Hollerup, Arjun Daya, Ryne Benson, Ryan Picardal and many many more. Explore Omega https://lnkd.in/gUhArsUy Read the Press Release https://lnkd.in/gGPY4rCZ
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Power Digital's 2027 State of Social Media Trends Survey is here! We’re tracking how social media habits, shopping, and creator behavior are evolving, and we want your take. ⏱️ Takes less than 10 minutes 🔗 Click the link here: https://lnkd.in/g7TrehYk
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