Singular

🛍️ The busiest shopping season of the year is almost here. The marketers who understand how their shoppers decide will be the ones who turn festive interest into sales. 📅 Join us for a live webinar on Thursday, 8 October: 𝗗𝗲𝗰𝗼𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗤𝟰 𝗦𝗵𝗼𝗽𝗽𝗲𝗿, where our CMO Stephanie Pilon joins Harikrishnan Binu and Bobbie Gersbach-Smith of M+C Saatchi Performance to break down what moves shoppers from browsing to buying. 🕘 9:00 AM BST | 10:00 AM CEST | 1:30 PM IST You'll leave with next steps for your media, creative, targeting, and measurement before the November peak. If the time doesn't work for you, register anyway and we'll send you the recording. 👉 Save your seat: https://hubs.li/Q04xw2_t0 #PerformanceMarketing #Q4Marketing #ConsumerInsights #FestiveSeason

📺 How much growth is CTV actually adding to your media mix? In one Vibe.co case study, a brand measured 3.03x incremental ROAS, outperforming most of its other channels. The result helped the team understand CTV's contribution and make better decisions about where to invest next. That’s the kind of clarity you want before scaling a channel. Singular’s 𝟮𝟬𝟮𝟲 𝗖𝗧𝗩 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 covers how to measure incremental impact, alongside regional CPM benchmarks, creative guidance, and a practical 90-day launch plan. Built with insights from some of the leading CTV players in the ecosystem: Smadex, Vibe.co, tvScientific, YouAppi, and Moloco. Get the free guide 👉 https://hubs.li/Q04sYvRc0 #ConnectedTV #CTV #UserAcquisition #PerformanceMarketing

📊 Q2 brought budgets back into the market, but the rebound came with a higher price tag for UA teams. Three findings show how much the market changed: ✅ On iOS, ad spend rose 14.80% while impressions fell 5.40%, pushing CPM up 21.36% ✅ IPM improved 4.18%, but CPI still increased 8.47% as media prices climbed faster ✅ Depending on the vertical, an iOS install costs between 1.5x and 12.4x that of an Android install 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗔𝗱𝘀 also appeared in the top advertiser rankings for the first time, offering an early sign of how app discovery could expand beyond traditional channels. The report also features perspectives from AVOW, Persona.ly, AdQuantum, and AppTweak. 👉 Get platform, vertical, and country-tier benchmarks in 𝗦𝗶𝗻𝗴𝘂𝗹𝗮𝗿’𝘀 𝗤𝟯 𝟮𝟬𝟮𝟲 𝗤𝘂𝗮𝗿𝘁𝗲𝗿𝗹𝘆 𝗧𝗿𝗲𝗻𝗱𝘀 𝗥𝗲𝗽𝗼𝗿𝘁: https://hubs.li/Q04x2Qpx0 #PerformanceMarketing #UserAcquisition #MobileMarketing #UABenchmarks

📈 Ad spend rebounded 14.77% last quarter, setting off very different movements across inventory, media prices, and acquisition costs. iOS and Android followed very different paths. CPI increased even as conversion improved, while ad network rankings shifted and ChatGPT Ads appeared in the advertiser rankings for the first time. The full report includes CPI, CPM, CTR, CVR, and IPM benchmarks for your platforms, verticals, and markets, helping you compare your performance and plan your next move with current market data. You’ll also find perspectives from AVOW, Persona.ly, AdQuantum, and AppTweak on OEM advertising, incrementality, CTV, auction shifts, and AI-led app discovery. 📊 Download Singular’s Q3 2026 Quarterly Trends Report: https://hubs.li/Q04x2Qpx0 #AppGrowth #MobileAdvertising #PerformanceMarketing

Festive shoppers browse a lot more than they buy. Because between "I like it" and "I bought it", a lot goes on. 🛍️ A better price? A bit more convincing? Someone else to say it is worth it? On 8 October, our CMO Stephanie Pilon joins Harikrishnan Binu and Bobbie Gersbach-Smith from M+C Saatchi Performance for Decoding the Q4 shopper, a live webinar on what moves festive shoppers from browsing to buying. What we'll cover: 🛒 When the festive season actually begins, and where the spend concentrates 🛒 Why shoppers stall, and how value, trust, lifecycle stage, and purchase mindset shape it 🛒 Where people discover, compare, and convert, and why those are rarely the same place Plus, what does it all mean for media, creative, targeting, and measurement. 🗓️ Thursday 8 October, 9:00am BST. Save your spot 👉 https://hubs.li/Q04xw2_t0 #FestiveSeason #ShopperBehaviour #MediaStrategy #PerformanceMarketing

📈 Did your CPI rise more than 8.47% last quarter? That was the global average. Whether your increase puts you above or below the market depends on your platform, vertical, and where you spent. Our 𝗤𝟯 𝟮𝟬𝟮𝟲 𝗤𝘂𝗮𝗿𝘁𝗲𝗿𝗹𝘆 𝗧𝗿𝗲𝗻𝗱𝘀 𝗥𝗲𝗽𝗼𝗿𝘁 breaks down CPI, CPM, CTR, CVR, and IPM by country tier and vertical, helping you see how your costs compare and whether the change came from the auction or your funnel. You’ll also find perspectives from AVOW, Persona.ly, AdQuantum, and AppTweak on OEM advertising, incrementality, CTV, auction shifts, and AI-driven app discovery. 👉 Benchmark your CPI now: https://hubs.li/Q04x2Qpx0 #AppGrowth #UserAcquisition #PerformanceMarketing

Tomorrow, we’re hosting 𝗕𝗲𝘆𝗼𝗻𝗱 𝗹𝗮𝘀𝘁 𝘁𝗼𝘂𝗰𝗵: 𝘄𝗵𝗮𝘁 𝗠𝗧𝗔 𝗿𝗲𝘃𝗲𝗮𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗹 𝗥𝗢𝗔𝗦. If you’ve been wondering what last-touch attribution might be leaving out, this webinar will cover what you need to know about MTA, how to read the additional view it gives you, and where it fits alongside last touch and incrementality. Joining us are Sourabh Khandelwal from Snap Inc., Alexei Moltchan from Dataseat (Now part of Verve), Anthony Laurence Mkhize from Smadex, and Eran Friedman & Stephanie Pilon from Singular. 📅 September 15 🕘 9 AM PT | 12 PM ET | 5 PM BST 👉 Last chance to register: https://hubs.li/Q04vybHV0 #MultiTouchAttribution #ROAS #UserAcquisition #MobileGrowth #Measurement

4 days left until we go live. 👀 On September 15, we’re talking about what last-touch attribution can miss, how MTA changes the way you read channel performance, and everything you need to know to start using multi-touch attribution in practice. Joining us are Sourabh Khandelwal from Snap Inc., Alexei Moltchan from Dataseat (Now part of Verve), Anthony Laurence Mkhize from Smadex, and Eran Friedman & Stephanie Pilon from Singular. 𝗕𝗲𝘆𝗼𝗻𝗱 𝗹𝗮𝘀𝘁 𝘁𝗼𝘂𝗰𝗵: 𝘄𝗵𝗮𝘁 𝗠𝗧𝗔 𝗿𝗲𝘃𝗲𝗮𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗹 𝗥𝗢𝗔𝗦 📅 September 15 🕘 9 AM PT | 12 PM ET | 5 PM BST 👉 Save your spot: https://hubs.li/Q04vybHV0 #MultiTouchAttribution #ROAS #UserAcquisition #MobileGrowth

CTV has been earning its place in growth budgets for a while. Most media plans are still catching up. 📺 The 𝟮𝟬𝟮𝟲 𝗖𝗧𝗩 𝗚𝗿𝗼𝘄𝘁𝗵 𝗣𝗹𝗮𝘆𝗯𝗼𝗼𝗸 brings together regional CPM benchmarks, creative guidance, a 90-day launch plan, and a practical approach to measuring and scaling CTV. Built with insights from top CTV partners: Smadex, Vibe.co, Moloco, tvScientific, and YouAppi. Grab it free 👉 https://hubs.li/Q04sYvRc0 #ConnectedTV #UserAcquisition #MobileMarketing #PerformanceMarketing

📊 Singular’s Q3 2026 Quarterly Trends Report is live. It brings together the latest industry benchmarks that performance marketers need to evaluate acquisition costs, funnel efficiency, and budget allocation. Inside the report, you can: ✅ Benchmark CPI, CPM, CTR, CVR, and IPM by platform, country tier, and vertical ✅ Compare the iOS acquisition premium for your vertical ✅ See how installs and 30-day revenue split across Android and iOS ✅ Review the ad networks that gained spend and new advertisers You’ll also get expert perspectives from AVOW, Persona.ly, AdQuantum, and AppTweak on OEM advertising, incrementality, CTV, auction shifts, and AI-led app discovery. 👉 Download the report and plan your next quarter with the latest market data: https://hubs.li/Q04x2Qpx0 #PerformanceMarketing #UserAcquisition #MobileMarketing