Sinch

HSBC sends hundreds of millions of messages a month across every retail and commercial banking market it operates in. SMS, email, push notifications, in-app messages. Nearly every customer interaction depends on that message landing on time. When Chinese telcos introduced strict new SMS regulations, HSBC suddenly needed 10,000+ messaging templates registered and re-approved across markets. Work that could've taken over a year and left the bank exposed to penalties. Sinch worked closely with local carriers to get it done. The approach HSBC built during that transition is now the playbook for regulatory changes in markets like Taiwan and Ireland. Ten-plus years in, HSBC has also brought on Sinch Mailgun to strengthen email deliverability, and is now exploring RCS and WhatsApp as next channels. "They provide value beyond the contract, including market insights, use case sharing, and co-creation," says Phoenix HY Li, Head of Messaging at HSBC. "This is a true partnership, not just a service provider relationship." Read the full story here: https://lnkd.in/eB4MwdSN

Uma semana intensa de conexões e inovação para a Sinch! Dividimos nossa atuação entre eventos patrocinados e proprietários para conectar marcas e pessoas de forma inteligente. Eventos que patrocinamos e viabilizamos esta semana: • Fórum CEO Experience Club: O evento contou com nosso CEO América Latina, Mario Marchetti e Fabiana Oliveira debatendo o futuro das estratégias de crescimento e experiência do cliente. • Google Cloud Summit & The Developer's Conference: Eventos para o público dev, onde nosso Sr Manager, Presales Solutions, Ivan Joia, subiu aos palcos para apresentar nossa solução de e-mails Maligun e gravou um podcast exclusivo sobre o poder da mensageria instantânea e a força estratégica do e-mail (Mailgun) na era da IA. • WTC BH - Personalização em Massa: Nosso Head de Marketing Latam, Sylvio Leal Barbosa, MBA, PhD, nos representou em uma conversa sobre como os dados e experiência afetam vendas e marketing. • Uplift México: Um grande encontro em parceria com o Google para discutir o impacto do RCS e mensagens ricas no mercado mexicano. • Get Together #3 - B2B Match: Uma experiência exclusiva de alta gastronomia e networking estratégico com grandes decisores de mercado. Eventos proprietários e parcerias estratégicas que realizamos: • Sinch Day Porto: Em nosso escritório, realizamos este evento próprio para receber o time da Porto e discutir o futuro das jornadas conversacionais. • Sinch Partners Day - De Dados à Conversa: Em parceria com a OpenFlow, SAP e SWEDCHAM | Câmara de Comércio Sueca no Brasil, lideramos o painel sobre a conexão inteligente entre dados, marketing e atendimento em um único canal.   Além desses eventos, Mario Marchetti foi painelista no lançamento da pesquisa Perfil do CHRO, promovida pela Myndz Expert Recruitment.   Seja nos reunindo com CEOs, criando parcerias de peso ou engajando as comunidades de desenvolvedores, mostramos a força do nosso ecossistema e o nosso compromisso em aproximar marcas e pessoas de forma cada vez mais inteligente e simples.

Every OTP. Every fraud alert. Every "your package is on its way." You've been receiving messages powered by Sinch without knowing it. 1 trillion interactions a year. The infrastructure behind the messages businesses send to their customers. Now you know. Powered by Sinch.

Running an RCS program across North America has usually meant stitching together carrier relationships on both sides of the border. As of today, Sinch has direct connectivity to every major Tier 1 mobile operator in Canada. Combined with our existing U.S. coverage, that completes our Tier 1 RCS footprint across North America. In practice, a brand can build one RCS experience with a verified sender, rich media, buttons and carousels, and deliver it to customers in Toronto and Tampa through a single platform. Booking an appointment, tracking an order, getting support or completing a payment can all happen inside the messaging app people already open dozens of times a day. It also gives AI agents a better place to work. When you pair RCS's interactive features with multi-turn conversations, an agent can answer questions, resolve support issues and guide someone through a transaction without sending them to a website. The channel is growing fast. Juniper Research forecasts business RCS traffic will rise from 70 billion messages in 2025 to more than 200 billion by 2027. More on RCS Business Messaging with Sinch: https://sinch.com/rcs/ #RCS #BusinessMessaging #CustomerExperience

That's a wrap on HumanX! 🤖 ️ Thank you to everyone who stopped by our booth and attended our speaker panel. We're leaving the event with three main takeaways around scaling with AI: Going from one impressive use case to millions of real interactions means rethinking quality, latency, cost, reliability and customer experience together, not one at a time. Nobody builds the whole thing alone: Models, infrastructure, platforms and customer experience all have to work together. The real question isn't whether AI works. It's what you can actually build if the rest of the ecosystem keeps pace with the models themselves. Check out some of our favorite moments from the week and we'll see you next time! 👋

The first hour with a new API decides whether you keep going. 👀 Right now that hour goes on tabbing between an editor, a dashboard, a docs site, and a terminal, copying keys between browser windows before you write a line that matters. Sinch Agent Tools for Coding keeps that hour in the editor. Send a message, validate a number, test a webhook, without tabbing out once. Connect the Docs MCP and the Skills package and your AI assistant writes against the live Sinch API, with the auth patterns and edge cases it needs to get the call right. In VS Code, JetBrains, Cursor, and any Open VSX editor. Learn more at https://lnkd.in/eFrWTd4y

What an incredible day at #HumanX! 🚀 From a packed room at the Masterclass Stage to nonstop conversations at Booth D07, one thing became loud and clear today: everyone is officially past the honeymoon demo phase with AI. The real question now is simple: how do we keep AI from breaking at real volume? Massive thanks to Jonathan Bean, Gunnar Grosch (Sinch), Felipe Augusto Chies (Amazon Web Services (AWS)), and Goswijn Thijssen (ElevenLabs) for pulling back the curtain on what it actually takes to run AI in production during today's panel. If you missed the session - or caught it and want to dig deeper, make sure to stop by booth D07 tomorrow! 👋 #HumanX #Sinch #GenAI #TechInProduction #CloudCommunications

🚨 The third issue of our #InProduction newsletter is out now. 60% of C-suite leaders say they're confident in their AI readiness. Ask the people actually shipping the agents, and that number drops to 43%. Same program, two different realities. In this issue, Matthew McRoberts breaks down why Amazon Web Services (AWS) and Microsoft are pouring billions into forward deployed engineers to close that gap, and why the role can't fix what broken infrastructure won't. Not subscribed yet? Join our mailing list here: https://lnkd.in/eTPaa7nW

We're still buzzing from our time at Dreamforce last week 🐝 Thanks to everyone who spoke with us at the event, stopped to grab a cup of coffee, or took a ride in a Sinch-branded car. As agentic AI takes on more of the decision-making, we're proud to be part of making sure those decisions actually reach real people. #PoweredbySinch #SinchDF

Today we're showing what's possible when Sinch's communications infrastructure meets agentic development: a complete customer communications journey, built in a single afternoon. The Sinch plugin for Cursor puts messaging, RCS, voice, verification, and email directly inside the editor. Developers describe what they want, and the plugin gives the agent the endpoints, auth schemes, and payload shapes to write code that holds up against the live API. The result is a fictional bank whose payment reminders reach customers where they actually read them, with every channel running behind one send path. Read the full technical walkthrough: https://lnkd.in/euQrxcDm