Lightfield

Our first Lightfield event of the year brought together founders, GTM leaders, and builders for a masterclass with Collin Stewart on the hardest part of early stage growth: finding your first customers. Packed room. Great energy. Even better conversations after. We're just getting started, upcoming events in the comments.

Most B2B content is hot garbage that would make a seasoned consumer marketer weep. Vague frameworks. Listicles optimized for clicks. Self-serving "research" dressed up as insight. You spent the last 5 minutes scrolling LinkedIn before you saw this post. Did anything make you feel or think differently? How much will you remember? Slop, slop, slop. At Lightfield I'm betting we can build the most remarkable brand in enterprise software by doing the opposite - building a content function that looks more like a consumer media company than an AI slop factory. And I'm looking for a partner to build it. A content leader who creates things so valuable our market would pay for them if we charged. Someone who builds lasting emotional connection with our team, our product, and our company. 1,500 companies have signed up to try Lightfield in the past two months. We're best positioned to win our category, with the first CRM that people actually love to use. Now we need content that does our product justice - and someone inspired by making that happen. Job req in the comments. 

Startup sales tip: The “messy middle” isn’t a place... It’s a never-ending cycle of panic, progress, and praying the pipeline doesn’t flatline. It’s not “Discovery mode” or “Sales mode.” It’s both, all the time. ----- If you’re out here flipping switches and calling it a process, you’re setting your momentum on fire. Founders die in the gap between learning and scaling. - Tighten your feedback loop.  - Stay curious.  - And for the love of traction, stop trying to act like a scaled company before you are one. ----- I'll be in San Francisco Jan 15th to join Lightfield for a workshop on how to get it right as a founder without sacrificing your sanity (or at least not all of it). Check the comments to get the link!

I've never done a product review. Ever. Mainly because while we do use a decent amount of software products to fuel WineView🍷, they're usually just, well... Meh. Good enough, I guess. Recently, however, we had a critical problem: We couldn't keep up with inbound. Great problem to have, right? Wrong. If you're not able to keep up with inbound, you miss deals. You miss revenue. BAD!! We are, of course, planning to raise Seed to accomodate for this growth, but this problem is only compounding in the meantime. Enter Lightfield. I saw a random LinkedIn post (typically just random software being peddled) that claimed it had an AI-powered CRM system. Yeah, yeah, I thought. Just another "AI-powered INSERT COMPANY" money grab. I was desperate, though. I HAD to fix this problem. So, I tried it out. At first I thought, as I do with most software, yeah, good enough. Then it started to learn. Then it started to remind me of deals I had forgotten. Then it started to help me CLOSE. Fast forward only 3 weeks later and I'm able to handle the inbound easily, while also launching into our Seed round, managing investor updates, and working with partners. In effect, Lightfield has helped me move deals faster through the pipeline, keep on top of the smaller accounts, remind me of important deals, keep track of all of the details shared in meetings, draft and send follow-up sales messages, and more. Plus, it's 1/3 of the cost of the CRM we were using (monday . com) A system is rarely a 10x improvement AND cheaper than the comparable systems. Seriously impressed. And no, I am not being paid to do this, nor does their team know about this review. I figure it's the least I can do since their software has become so integral and frankly saved my butt. #wine #CRM #AIthatworks #review #productreview #feedback

2 days out. If you're still figuring out how to land your first key customers, this is the session. Collin Stewart breaks down exactly how to find, close, and learn from early customers. Tactical, no fluff. Wednesday at Lightfield. Last chance to grab a spot. https://lu.ma/ghi3b9bk

Weekly change log update - 1/9/26 - Export data via HTTP out requests - Files tab for account and opportunities  - Improvements to workflow builder And more. See link in the comments for a full list of updates.

Most founders know how to build. But do you know how to sell what you've built? Collin Stewart is joining us at Lightfield on January 15th to break down exactly how to find, close, and learn from your first customers. Tactical. No fluff. Collin runs Predictable Revenue, hosts one of the top B2B sales podcasts, and has spent a decade helping startups get from zero to repeatable revenue. His new book The Terrifying Art of Finding Customers is the playbook he wished he'd had. https://luma.com/ghi3b9bk

Before hiring sales teams or scaling up GTM, founders have to solve one hard problem: Finding customers who actually have the problem — and are willing to pay for it On Jan 15, we’re hosting Collin Stewart (author of The Terrifying Art of Finding Customers) for a hands-on workshop on early GTM — from product-market fit signals to closing your first deals and laying the groundwork for a real GTM engine. Designed for founders in the messy middle of early GTM. 📅 Jan 15 | 6-8pm PT 📍 Lightfield, San Francisco 🔗 https://lnkd.in/ejbiHiac

Public change log - 1/2/26 First product update of the new year. This week we shipped fixes and followup improvements to workflows and Outlook. We also made improvements to Outlook calendar sync, so your events should be more accurately tracked and read from when checking your availability in email drafts. Link to everything we shipped in the comments.