Oliver Wyman

Pilots are flying into a new era and there are many post-pandemic shifts that are reshaping pilot pay, preferences and career progression. Our latest forecast shows global pilot supply will outpace demand through 2030 except in the Middle East, while pilot costs are rising faster than overall costs in some markets. Training is evolving with VR/AR and risk-focused methods, and new generational priorities around work-life balance are reshaping progression paths. Strategic flexibility in scheduling, basing, and benefits is now key to retention and productivity. Dive into our latest Flight Operations brief: https://owy.mn/4hArety

[Vote, then expand to reveal answer] Advertising spend has doubled globally since 2014, yet customer loyalty is declining. The shift is clear: nearly half of Gen Z, Millennials, and Gen X say they feel overlooked in advertising — proof that bigger budgets don’t guarantee stronger connections. In markets like India and the UAE, annual churn has more than doubled, with customers switching brands 2.5 times per year on average. In contrast, the US, UK, and Germany experience switching about twice per year. The Oliver Wyman Forum takes a deeper look at the statistics behind customer loyalty and explains why companies need to focus on customer needs: https://owy.mn/4obaqLX

Consumer brands must adjust their strategies to better engage Chinese travelers. Gen Z travelers are redirecting their budgets toward food, local cultural activities, and wellness-focused experiences. This shift signals a new era of value-driven travel — where experiences > possessions: https://owy.mn/3K1ojgy

Where you physically place your business matters in the age of AI and digital agents, here's what to know: 1️⃣ Optimizing cost and access to scarce tech talent Location strategy enables organizations to tap into global talent pools, balancing cost optimization with access to advanced skills (e.g., AI, cloud, cybersecurity). Traditional offshoring models are shifting as firms seek proximity to innovation hubs and skilled labor, amidst a global competition for scarce tech resources. 2️⃣ Enhancing collaboration and strategic Alignment Proximity matters for enabling close collaboration across cross-functional teams and key stakeholders, moving away from isolated outsourcing models. Organizations are reshoring critical skills or insourcing offshore operations to improve oversight, workforce collaboration, and strategic control, especially in volatile geopolitical and supply chain environments. 3️⃣ Adapting to geopolitical and market risks Changing global crises, political instability, and supply chain disruptions are reshaping location choices. Firms are diversifying offshore locations to more stable and supportive environments (e.g., Costa Rica, Bulgaria) and using new outsourcing models that focus more on business outcomes and shared accountability to mitigate risks and enhance resilience. Here are actions to future-proof your IT location strategy: https://owy.mn/4opqvy5

Before, we only had three forms of payment: credit cards, checks, and cash. Now we have multiple payment options at any given time, but the payment landscape is crowded and overwhelming to navigate. For modern payment brands, survival now demands making competitors’ products part of your ecosystem to provide consumers with a seamless experience. Lippincott shares seven ways payment brands can break through: https://owy.mn/4njeKHW

Friday’s "UN Day" marked eight decades since the United Nations was founded to foster international cooperation. Yet the next decade poses major headwinds — from rising global conflict to growing skepticism toward global institutions. A world split into isolated blocs could shrink global GDP by 3.6% and raise inflation by 3.5%, according to our findings with the World Economic Forum — a stark reminder of what’s at stake. The world stands to gain immensely from reducing economic and military tensions wherever possible.

Digital health solutions are more likely to succeed when integrated with existing care models. Health technology should be based on the primary clinical goal. Manufacturing brand-powered growth, scaling AI in upstream oil and gas, advancing credit evaluation with generative AI, and more in this edition of Now You KnOW.

Longevity is not just a challenge; it’s an economic and social opportunity. If we shift from treating disease to preventing it, redesign careers for longer working lives, and create age-friendly roles, we unlock a “longevity dividend” for people and firms. Tell us which action you would back first. Go deeper into the topic with economist Andrew J Scott and Oliver Wyman Forum's Rupal Sachdev Kantaria: https://owy.mn/42sW1lL

With 6% to 8% of revenues stemming from indirect spend, this often-overlooked area can unlock substantial savings. However, navigating this path is not without its challenges. Brands must confront issues like ineffective cost-cutting measures that yield temporary relief rather than sustainable change. Understand how companies can thrive by strategically optimizing indirect spend in today's fluctuating market landscape: https://owy.mn/4jScnKF

The world needs more data centers, energy, and the reshoring of industry to domestic markets. Who is going to finance it? In this article, Huw van Steenis and Katie Sessa share research highlighting private credit’s emerging role in infrastructure financing. They explore why private credit players and insurers will become bigger participants, identify the potential risks, and share two surprising factors that could reshape the private credit landscape. Read their article here: https://owy.mn/4nYM2Nx