Once Upon a Farm’s cover photo
Once Upon a Farm

Once Upon a Farm

Food and Beverage Services

Berkeley, California 132,480 followers

Farm-Fresh Taste Grows Here.™ 🌱 Organic snacks & meals with no added sugar. Trusted by parents, loved by little ones.

About us

In 2015, Cassandra Curtis founded Once Upon a Farm along with co-founder Ari Raz to create more nutritious, convenient, and delicious baby food options for her daughter that weren’t available in her local supermarket. After creating her own recipes and selling the first cold-pressed organic baby food at retail—she joined forces with industry legend and former Annie’s CEO John Foraker and actress, philanthropist, and mom of 3, Jennifer Garner, to create the next generation childhood nutrition company. We are now sold in more than 25,000 stores nationwide and online with a growing product portfolio of organic, farm-fresh snacks and meals for babies and big kids!

Website
http://www.onceuponafarmorganics.com
Industry
Food and Beverage Services
Company size
51-200 employees
Headquarters
Berkeley, California
Type
Partnership
Founded
2015
Specialties
Organic, Non-GMO, Cold-Pressed Meals for Kids , Organic, Non-GMO, Cold-Pressed Baby Food, Baby Food, Kids' Snacks, and Organic Food

Locations

  • Primary

    2111 San Pablo Ave

    Suite 2216

    Berkeley, California 94702, US

    Get directions

Employees at Once Upon a Farm

Updates

  • Introducing A Fresh Take, our new Substack publication: an anthology of interesting people and their takes on personhood, parenthood, and how they feed their families. As a brand both by and for parents, we know there's no "right" way to parent and plenty we can learn from each other. So, instead of another place to talk about our products, we've created a space to talk about everything else. Inspired by—and sharing a name with—our Facebook group, A Fresh Take celebrates our community and explores the different ways we navigate raising kids in today’s world. 🍊 Check it out, and subscribe to get our freshest posts sent to your inbox: https://lnkd.in/e9nSCKpf

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  • Join our Sales Team! We're looking for a Customer Business Manager, Whole Foods Market to support the internal Whole Foods Market sales organization and assist with external category needs across the portfolio, ensuring successful product launches, strong retail execution, and delivery of WFM sales targets. About you 👇 ‣ 5+ years of retail sales experience, including 3+ years directly supporting Whole Foods Market and working with UNFI ‣ Bachelor's degree in business, Marketing, or related field, or equivalent professional experience ‣ Proven track record of exceeding sales targets through strong cross-functional collaboration ‣ Ability to align company strategy with WFM growth objectives to overdrive plan ‣ Strong Digital expertise with expert knowledge of WFM/Amazon Digital ecosystem 📍 Remote - U.S. only; Austin, TX preferred ✈️ Up to 10% travel required for those based in Austin, TX. Those based outside of Austin, TX or the surrounding areas will be required to travel up to 20%. ⭐️ More details & application here: https://lnkd.in/e24KfvwD

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  • Join our Finance Team! We're looking for a Manager, Financial Planning & Analysis to own core planning and forecasting cycles, including annual budgeting, monthly and quarterly reforecasts, and risk and opportunity tracking. About you 👇 ‣ Bachelor’s degree in Finance, Accounting, Economics, or related field. ‣ 4+ years of progressive FP&A experience, including annual budgeting, forecasting, and performance reporting & analysis. ‣ Uses AI tools (e.g. Claude CoWork) as a working partner to build repeatable workflows, and speed up reporting & analysis. ‣ Hands-on experience with an EPM/FP&A platform. Pigment experience a plus. ‣ CPG industry experience a plus. 📍 Remote - U.S. only ⭐️ More details & application here: https://lnkd.in/eD9c9VVH

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  • Fresh Look, Improved Taste Our Protein Bars are back with a scrumptious new recipe. Now made with a touch of organic honey, they're sweet, soft & chewy, and every bit as delicious. Still made with real fruit and veggie ingredients, still fueled by 100% whole grain oats and 7g of dairy-based protein*, and still good on the go for up to a week. 🍯 Learn More: https://lnkd.in/ekytxYgz *See Nutrition Facts for saturated fat content.

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  • The baby food aisle is getting a refresh. Bringing refrigerated food into an aisle built for shelf-stable products was a big bet—one that has taken years of testing, learning, and trust from retail partners. Once Upon a Farm's Chief Marketing Officer Katie Marston joined Special Projects Editor Melissa Daniels on the Modern Retail Podcast to share what it takes to rethink a retail category and how we're shaping the future of food, one baby cooler at a time. 🎧 Read more/listen to the episode: https://lnkd.in/e2BkD49B

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  • Once Upon a Farm Co-founder Jennifer Garner (aka Farmer Jen) embodies the heart of our brand. She brings so much passion, warmth, silliness, grit, and a deep love for children, families, and farmers to the workplace—whether that's at home, on a movie set, or out on a farm. 👩🏻🌾💚 Thank you, Nosh.com, for celebrating Farmer Jen and Once Upon a Farm on the 2026 Nosh Impact 50 list: https://lnkd.in/er49R9vr

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  • Join our Sales Team! We're looking for a Trade Planning Analyst to support the accuracy and optimization of our trade management process, turning trade analysis into decisions that move the business forward. About you 👇 ‣ Bachelor's degree, or equivalent years of professional experience, required ‣ 4+ years of professional experience in retail sales & in a role conducting analysis, P&L Management, sales reporting, and planning required ‣ Deep understanding of CPG-related trade spend management ‣ Experience with TPM required ‣ Experience working cross-functionally between Sales, Audit, Accounting, Finance 📍 Remote - U.S. only ⭐️ More details & application here: https://lnkd.in/ere5FjbU

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