HeyGen

71.6% of small business owners have recorded a video for their business and never posted it. Not because they didn't believe in it. 69.3% agree that video helps build their brand and win business. The belief was never the problem. If you’re a trust-based professional, such as a real estate agent, financial advisor, lawyer, or wellness practitioner, you are the product. Increasingly, that means being visible and creating content, not just doing good work quietly. But visibility takes time and physical presence, and both are finite. AI avatars are starting to remove that constraint. Not by replacing the professional, but by giving you a way to show up at the scale their physical presence never allowed. We surveyed 1,000+ small business owners and trust-based professionals, from solo operators to teams of 99, to find out the cost of not showing up, who pays it most, and what happens when you add an AI avatar to the mix. Five things stood out. Swipe through below to see. Check out the full report: https://lnkd.in/gRHvnBA9

"If people don't see you, they forget you." Oleksandr Kravchenko runs Symmetry Healthy Life, a clinic in Dublin, Ireland. He always knew social video mattered for staying visible to patients, but recording himself was a slog. English isn't his first language, so he'd work through a script one sentence at a time, stop, restart, then stitch it all together in editing. A single video ate up hours of his day. Now he uses his own AI avatar and voice in HeyGen to turn a script into a finished video in 10 to 15 minutes. He batches a full week of content, such as educational tips, exercise demos, and clinic updates, in two hours total. The results: → 600,000+ monthly views across Instagram, Facebook, YouTube, and TikTok → 30% of his clients now come from social media → Extra hours a week he can spend with patients He's bringing on another specialist, planning a training center, and eyeing more clinic locations around Dublin. For him, showing up consistently on social isn't really about marketing. It's about staying top of mind so patients think of him when they actually need care. "Just try it, and you'll understand that you save a lot of time. Every hour is expensive." Read the full case study: https://lnkd.in/eptCcnY2

Patients look up health questions before they ever call your office. Most of the time, they end up reading something generic instead of hearing it from someone who actually knows their case. Here's a simple way to change that with content you're probably already giving verbally: preventive care tips, procedure explainers, answers to the questions patients ask you every week. The process with HeyGen: → Record 15 seconds of yourself talking. HeyGen uses that clip to build your AI avatar, so it looks and sounds like you in every video after. → Open HeyGen's video agent and describe what you want. Something like: "Create a 30-second video with me sharing 3 simple tips for preparing for an annual physical. Keep it friendly, clear, and easy to understand." → From that one prompt, HeyGen writes the script, builds the visuals, and has your avatar deliver it. You end up with a way to turn the explanations you already give patients into video, using your own face and voice, on a schedule that fits around everything else you're doing. If you're tired of repeating the same patient questions one at a time, this gives those answers a longer life.

Dr. Addy Olubamiji built Pathfinder Consulting on something people can't easily replicate: her own experience. But in a founder-led business, growth depends on the founder showing up in the content, and that used to require constant filming. Before HeyGen, that looked like booking a studio, hiring someone to film her, and spending hours recording twice a week. “People trust me as an authority. When I talk, they listen.” Her team needed a way to keep Dr. Addy at the center of the content without requiring her to step into a studio every time she had something to say. “We needed something that could still help convey the ideas without me having to sit down and record every day.” The results: → $2,300+ saved per professional video shoot → 80% less founder time spent creating content → 8+ hours of content creation time saved per week “You don't have all the time in the world. If you have a message to get out, you're shy, you're always second-guessing yourself, or you feel you need multiple recordings before it works, HeyGen will allow you to get past that.” Read the full story: https://lnkd.in/e8dfiNDr

Real-time AI experiences are now solved and open sourced. For a long time, building real-time AI experiences meant stitching together fragile pipelines. Not anymore. We worked closely with OpenAI to build the best framework for it, combining GPT-Live-1, LiveAvatar, and HyperFrames. Check out the demos below and show us what you build with it: https://lnkd.in/gjxs3F9j

This month, HeyGen shipped its first product built for one profession and gave every avatar a way to look better without a reshoot. HeyGen for Real Estate packages the three video formats agents rely on most, all with your own face and voice. That means weekly market updates built from this month's local numbers, listing videos for every new property, and neighborhood insight videos that put your expertise on record. Want it fully hands-off? HeyGen White Glove is available in the U.S. Text us what you want; we produce it, and you approve before it publishes. Edit Look breaks the oldest rule in avatar video: recording day is no longer permanent. Clear blemishes, even out skin, soften fine lines, enhance makeup, adjust lighting, all on one slider from subtle to full glow-up. It applies at the avatar level, so every video you generate afterward inherits the fix. No reshoots, no re-onboarding. Read the full August roundup: https://lnkd.in/gx67VZxM

Tamer Abdel runs The AI Department, a done-for-you AI services company now working with over 100 real estate agents. The number one thing almost every client wants help with first is video. "When you actually have the courage to create that video, you're creating it 10 or 15 times just to get that perfect take because of all the anxiety you've built up." So his team built a workflow around HeyGen: agents pick a topic, AI drafts a script in their voice, HeyGen generates the video, and editors polish the final cut. "With HeyGen, we're able to come in there at a fraction of the cost and do a lot more higher-quality videos." The results: → 1,500+ videos produced across the customer base → 100+ active clients, each publishing about 15 videos a month → Clients who once spent $3,000 to $5,000 on video are now producing far more, for a fraction of the cost "The best part that any professional loves to hear is that they'll never record another video again." Read the full story: https://lnkd.in/g8Wg5iMB

We are honored to be named a 2026 Intelligent Applications 40 winner! It's a nod to what we've built: an identity-first AI video platform used by more than 30 million people worldwide to be everywhere without being everywhere. The #IA40 recognizes the 40 most important private companies in applied AI. Thank you, Madrona, AWS Startups, Microsoft, Google for Startups, NYSE, Delta Air Lines, and McKinsey & Company for the recognition. See the full list of winners: https://lnkd.in/gFwWDsBt