Kitsch

What happens when daily TikTok Shop orders reach 4x what you expected? Meet Kitsch, a beauty brand that built the creator community and operational readiness to turn viral demand into sustainable growth. Kitsch CMO Yingying Kuang Kuang joins the latest episode of ACE Your TikTok Shop to share how the brand made TikTok Shop a major part of its distribution strategy. One breakthrough came when its Grinch Hair Perfume jumped from 50 units sold per day to 2,000 within the first few days. The brand also sold 30,000+ units of its Air Dry Cream in just a few months. But Kitsch’s strategy goes beyond viral moments. Yingying shares how the team: 📣 Treats creators as an extension of the team through coaching, education, and sampling 💡 Involves creators in product development and content strategy 🛍️ Tests culturally relevant product bundles 📦 Builds fulfillment capacity ahead of unexpected demand 🗓️ Plans for Black Friday and Cyber Monday throughout the year By building the right systems before demand surges, Kitsch can move quickly when a product takes off. 👉 Watch the full episode to learn how Kitsch combines creator relationships, rapid experimentation, and operational readiness to drive growth on TikTok Shop. Ready to start selling on TikTok Shop? Sign up here: https://lnkd.in/gThNyrMU hashtag #ACEYourTikTokShop #GoLiveWithTikTokShop #sellwithtiktokshop

One of the most rewarding projects I've worked on at Kitsch has been bringing #KitschTakesCollege, our national college marketing campaign, to life from the very beginning! 💗 Our goal wasn't simple, but it was clear: find meaningful ways to connect with students across the country and become part of their college experience in a way that feels authentic, relevant, and fun. From the start, we focused on building real relationships with college communities, partnering with 60+ sorority chapters nationwide, sending highly targeted gifting to key communities, collaborating with creators, and bringing social and IRL moments to life that sparked content and word-of-mouth. We also teamed up with incredible brand partners on our Back-to-School PR mailers, featuring a curated assortment of college essentials. A huge thank you to the teams at Lemme, Khloud, and Tower 28 Beauty, Inc. for being part of this project! 🎀🚐 And then there was KitschStream 🚐🎀 Turning an Airstream into a mobile Kitsch beauty and content destination in just a few weeks was no small feat. We got it on the road for Work Week, right before sorority recruitment season, kicking off the program at Arizona State University alongside one of the most viral and beloved sorority chapters in the country. Being there in person to be a part of it in real time was such a special moment! Girls came in for hair services powered by GLAMSQUAD, alongside all the Kitsch goodies. Watching students step inside, experience Kitsch, create content, and genuinely have fun with the activation made every bit of planning, problem-solving, and all the moving pieces worth it. And the results are already showing it: in just 3 weeks, #KitschTakesCollege has grown to 450+ total posts, 4.2M impressions, and over $722.4K in EMV, with numbers climbing daily! 📈 Throughout August and September, we've been bringing KitschStream to key schools across the West Coast, and we're just getting started! 🚀 Really grateful to everyone who helped bring this to life. A huge thank you to Yingying Kuang, Jeremy Thurswell, and Cassandra Thurswell for trusting us to bring this vision to life, and to the entire Kitsch team who helped make it happen: Giselle Romero, Josie Acosta, Roselynn Cortez, Teresa Sanchez, Fiorella Carrion, Rami Darouiche, Brooke Mayette, Emma Nyren, Sam Cohen, and so many more. Proud of what we're building! #KitschTakesCollege #BackToSchool #KitschStream

This summer, we took Kitsch on the road for sorority rush 🚐 Rush is a huge hair moment, so instead of just marketing around it, we wanted to actually be there. We came up with the Kitschstream in July and had a custom Airstream on the road three weeks later. There were a LOT of moving pieces (and somehow the Department of Transportation came up in more marketing conversations than I ever expected 😂). Seeing it out in the world and all the content coming from it has made it all worth it. I’m so incredibly proud of the Kitsch team for pulling this off. This was truly a cross-functional effort, from creative, social and influencer to finance, ops and everyone in between. So many people jumped in, moved fast and figured out things that were definitely not in their normal day-to-day. Huge thanks to Giselle Romero Roselynn Cortez Teresa Sanchez Rami Darouiche Sam Cohen Brooke Mayette Julia Imperatori Sanchez and so many more 💗 And we still have more stops to go!

Daily LIVE, but make it a growth strategy. 💇♀️✨ Kitsch has turned showing up consistently into something shoppers can keep coming back to, mixing beauty routines, product demos, real-time Q&As, and limited-time offers into its LIVE sessions. And that consistency adds up: 300+ LIVE sessions, 60K+ LIVE orders, and an average of 1.5M–2.0M impressions per LIVE in 2026. 🔥 From finding the right hero products to building a repeatable LIVE rhythm, swipe through to see what’s working for Kitsch. 👉 Ready to bring your brand to TikTok Shop? Sign up today: https://lnkd.in/gThNyrMU #aceshowcase #TikTokShop #SellWithTikTokShop