Kanbanchi

Last year, in the summer, 77% of our purchases were single-user purchases. Now 78% are team purchases. But we didn’t add a single feature that could do it. We did other things. We looked closely at those who bought from us. Analytics data, calls with the clients, etc. We found out that most of them were working in teams of different sizes. Some with three people, some even with hundreds of people. So we changed three things, in this order: 1. July 2025: We restructured pricing, adding a team offer for those purchasing more than one seat, and we also rewrote our Google Workspace Marketplace listing. Again, we just made it obvious that we are not just a Kanban board for Google, but a project management and team collaboration platform. Only after these small changes team purchases grew from 23% to 35.7% in a month💅💅💅 2. August 2025: We shifted our website blog toward team workflows, workload, remote management, and other topics teams may be interested in. And were consistent with these efforts until October 2025. Team purchases became 62% by October💅💅💅 3. January 2026: We started testing our pricing page and found that there was a continuous misunderstanding of our pricing. Hello ClickUp targeting at us with their “Kanbanchi is expensive” campaign👋😅. You are also getting it wrong. I circled in the screenshot where we made our team offer more obvious and explained who the ideal customer is for each plan. By July 2026, we had 78% of team purchases💅💅💅 MRR  grew 44.61% over the twelve months💅💅💅 We hoped for 10-15%😳 We're 25 people, bootstrapped SaaS, competing with companies much, much bigger than we are. We don’t have their budgets, so we are glad that this experiment didn’t cost us more than our work time. That was a big mistake in the first place that our pricing and our messaging weren’t obviously pointing to what we already had: a great product built for teams. Did you make similar mistakes? Did you ever make any changes that mattered more than the actual features of your product?