Fundraise Up

$82 billion moved across borders in global giving. Is your nonprofit capturing any of it? Michael Johnston (Founder, HJC) breaks down just how big the global giving opportunity already is. Spoiler: this isn't a future trend. It's happening right now, even for "domestic" organizations. Key takeaways: → Cross-border philanthropic giving already totals $82B+ across 47 countries → Even US and Canadian nonprofits are operating in multilingual, cross-border donor markets today — not someday → Only 2-3% of online processing revenue currently comes from outside the US, which means there's enormous headroom for growth Curious how your organization can start capturing this opportunity? Watch the full webinar below 👇

That’s a wrap, Washington D.C.! 🎬 The energy at the Donor Experience Sessions was unmatched. We spent the day unearthing exactly how a better donor experience directly drives revenue and builds long-term sustainability for nonprofits. Huge shoutout to our phenomenal speakers for dropping so many gems: — Dana Snyder, Founder & Creative Director, Positive Equation | Dana Snyder — Ellie Gaughan, Director, Digital Growth, Moore — Wendy Marinaccio Husman, Vice President, Mal Warwick Donordigital — Anton Lipkanou, President, Delve Deeper We wrapped up the day with a truly inspirational closing interview featuring Rupert Schutz, who shared how the Boys and Girls Clubs of America focused on creating steady growth in their monthly giving programs, and offering new payment methods, like Apple Pay and Google Pay, to meet their donors where they are. Thank you to everyone who joined us, shared ideas, and made the day so impactful. Stay tuned for our next regional DX Sessions coming to Dallas later this year! #DonorExperience #FundraisingStrategy #DXSessions #NonprofitLeadership #RecurringGiving #Networking

We're sitting down next week with Trish Davis, CFRE + Rupert Schutz for a live conversation hosted by Chariot to share the leading activation strategies Susan G. Komen and Boys & Girls Clubs of America are using ahead of DAF Day. Register in the comments today. 👇

Dana Snyder kicked off Donor Experience Sessions, Washington D.C., this morning diving into the pre-donation experience, and how monthly giving is reshaping scaling revenue and sustainable impact. She shared that 58.6% of recurring donors gave without ever being asked. More of the donor journey now happens before a website visit, shaped by channels and moments you don't fully control. Donors arrive having already decided. Because donor expectations are set by the best experiences people have anywhere, not just with nonprofits. Experience is the lever. It's what converts donation intent and what sustains it over time. How are you creating a donor experience that drives more impact? #DonorExperience #FundraisingStrategy #DXSessions #NonprofitLeadership #Networking #FundraiseUp

Organic search traffic to nonprofit websites is down an estimated 35% year over year. AI-referred traffic to those same sites is up roughly 1,000%. Donors haven't stopped looking for causes to support. They've changed where they start looking. The future donor experience is here. The organizations that show up during that AI-assisted research phase are the ones getting considered. Is your nonprofit ready for AI Giving? We built a free AI Visibility Assessment for nonprofits to show whether assistants find and recommend your organization today, and what to fix first if they don't. Take the AI Visibility Assessment in the comments. 👇

13% of donations get abandoned for one totally avoidable reason: the wrong payment method. Qasim Dewji (Director, Solution Engineering, Fundraise Up) walks through the hidden revenue nonprofits are leaving on the table. It's not about donor intent, it's about friction at checkout. Key takeaways: → 13% of abandoned donations happen simply because a donor's preferred payment method isn't available → Donors are 3x more likely to complete checkout — and give 30% larger gifts — when the experience feels familiar to them, right down to regional spelling like "colour" vs. "color" → In Europe, missing payment methods like Bacs or iDEAL can cause up to 46% drop-off at the final step Want to see where your organization might be leaking revenue? Watch the full webinar below👇

Fundraise Up runs 70+ experiments every year to help nonprofits create better donor experiences that drive revenue. On our latest episode of the Donor Experience Hub, we explored if your checkout page could tell whether a donor was ready to become a sustainer — and if AI would adjust the default automatically. → The result: 27% more recurring donations, with overall conversion holding steady. The bigger takeaway: nonprofits no longer have to choose between optimizing for one-time or recurring gifts. This is live for every Fundraise Up nonprofit today, working quietly in the background with zero setup required. See how it works 👇

Here's some good news hiding in your fundraising funnel: the biggest win might already be sitting right in front of your donors. Think about everything that goes into earning a moment of intent to give: → Direct mail → Email → Paid digital → Social → Peer-to-peer Every one of those channels does real work to bring a donor to your form, ready to give. Which means your form is where a little extra investment can go a long way. A fresh design, some A/B testing, and a built-in monthly giving option can turn all that hard-earned momentum into real revenue. Watch this clip from our "Your Form is Your Most Valuable Asset" webinar to see why your donation form deserves the same love as the campaigns that lead to it, and check the comments for a link to the full webinar.

📢 Last call for registrations! There are only a few seats left. Donor Experience Sessions is coming to Washington, D.C.! A one-day workshop built around the belief that better donor experience drives more revenue. We'll dig into the full donor lifecycle to unearth the channels and moments that convert donor intent, and what sustains it over time. Get ready for a full day collaborating with peer nonprofit leaders in sessions led by: → Dana Snyder, Founder & Creative Director, Positive Equation | Dana Snyder → Ellie Gaughan, Director, Digital Growth, Moore → Wendy Marinaccio Husman, Vice President, Mal Warwick Donordigital → Anton Lipkanou, President, Delve Deeper It's complimentary, but space is limited! If you're shaping donor journeys at your org, request your spot today. 👇