Muse passed 2.5M downloads and became the #1 free iOS app in just 10 days. Mass-market agentic commerce is here. Are you ready? Any consumer in the US or Canada with a Meta account can now spin up a Muse agent. Unlike the gated pilots, there's no waitlist and no integration required. Merchants are opted in by default, whether you’re prepared for it or not. One of our engineers ran an experiment, buying the same item across every assistant, comparing web-scraping against multiple agentic protocols. Agents directed through protocols were roughly 10x faster and used 5x fewer tokens than scraping. Scraped checkouts took 4-6 minutes. API-based transactions took mere seconds. Ahead of peak season, this traffic will arrive on your site. The question is whether it will be through a route you control. Merchants need to take back control of their customer journey and checkout. Connect with our team to learn how Forter can help you make risk decisions on AI assistant traffic and optimize your site for headless checkout. Get the latest 🔗 https://lnkd.in/efvmbWqu
Forter
Software Development
New York, New York 46,448 followers
AI built for the humans behind every fraud, abuse, and payments decision.
About us
Forter delivers AI decisions built for the commerce moments that matter. Powered by a global identity network, our AI makes instant trust decisions from sign-up to checkout to returns — so every good customer always gets the experience they deserve. Nordstrom, Instacart, Priceline, and nearly 1 million businesses trust Forter to keep the right customers coming back. Zero friction for the customers who matter. No revenue left behind. Learn more at Forter.com.
- Website
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http://forter.com
External link for Forter
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2013
- Specialties
- fraud prevention, ecommerce, data analytics, and risk management
Locations
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Primary
Get directions
575 Fifth Ave
New York, New York 10017, US
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Get directions
7 Tozeret Ha'aretz St
Tel Aviv, . 6789104, IL
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Get directions
38 Chancery Lane
The Cursitor, Floor 3
London, WC2A 1EN, GB
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Get directions
71 Robinson Road
Level 14-141
Singapore, 068895, SG
Employees at Forter
Updates
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The best moments at #Dreamforce happen when great partners come together to build something bigger! Our team had a blast with Salesforce, Astound Digital and AbsoluteLabs last week, deepening our connections across the commerce ecosystem and partnering to deliver more value to our merchant community. We ended the week at Oracle Park, celebrating Forter's recent Salesforce Partner of the Year award. A huge thank you to Salesforce and our partners for such an incredible week. #DF26 #Dreamforce
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📰 The September Trust & Trends Newsletter is back with a recap on the fraud insights we're seeing across the Forter network. Get the latest to say ahead 📝 ⬇️ 1️⃣ 2.4 million attacks in September. ~87% by coordinated fraud rings. It doesn’t make sense to chase fraudsters down one by one. With this level of coordination, bad actors can't be stopped in isolation. 2️⃣ 3.6K large, coordinated fraud rings detected across the network. Fraud ring traffic is more dominant during the weekends, with legitimate traffic taking a larger share of the whole during weekdays. 3️⃣ ATO attacks in Japan have doubled YoY while third-party credit card fraud attacks have reduced by 40%. Third-party credit card fraud is now more difficult, so opportunistic fraudsters have shifted to ATO. 4️⃣ 71% of attacks against digital goods came from IP addresses purportedly based in the US. Obfuscation is common with IP addresses in particular as fraudsters try to hide their true location. Roughly half of these attacks come from Southeast Asia, while another 30% come from Eastern Europe.
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The first two stops on our IMPACT 🌍 tour brought commerce leaders together in London and Chengdu, China to share real insights on the challenges and opportunities across agentic, fraud, payments and CX, including: 🏁 Agentic Readiness: Unpacking what agentic shopping looks like today, and how early adopters are preparing for when agentic transactions become the norm. 💳 Payments Strategies for a Multi-Market World: Building a practical playbook for scaling payments across multiple countries, currencies and regulations. 🤝 Bridging Customer Experience (CX) and Customer Service: Aligning both teams around shared metrics and how to deliver a seamless handoff for the customer. 💲 The Hidden Costs of Policy Abuse: Placing a metric on what return and policy abuse actually costs beyond the refund. A huge thank you to our speakers, partners and attendees! Our next stop takes us to NYC 🗽 on October 14. Don't miss your chance to connect with the brands shaping what's next for commerce at #ForterIMPACT26. 📍📅 New York City | October 14 🎟️ https://lnkd.in/gFCn5D3y
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Are you prepared for an AI-influenced gifting season? With just under 100 days until Christmas, new data from Forter reveals how AI will factor into UK shoppers' gifting plans this year: 🛍️ 53% of people already have or are open to using AI to find the perfect presents. 🎁 22% believe AI would actually choose a better gift for them than their partner. The top 5️⃣ use cases for AI gifting all sit pre-purchase: hunting for prices and deals, and gathering inspiration and product recommendations. Get the latest insights on the blog ⬇️ 🔗 https://lnkd.in/eWfwTbfc
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Coda is scaling global commerce — with trust built in. 🌏 As Coda expands across global markets, every transaction is an opportunity to deliver a better customer experience and unlock more growth. Through its partnership with Forter, Coda is using trust intelligence and smarter decisioning to recognise genuine customers, reduce unnecessary friction and give more transactions the opportunity to succeed. The impact? 20% more revenue unlocked. But this story is about more than one number. It’s about giving a fast-growing global business the confidence to say yes to more good customers, create more seamless experiences and scale trusted commerce across markets. 🚀 See how Coda and Forter are turning trust into growth 👇 https://lnkd.in/eWaRqbWw #Forter #Coda #TrustedCommerce #Payments #CustomerExperience #CustomerSuccess
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The next chapter of commerce starts tomorrow at IMPACT Europe! Don't miss your chance to hear from leaders across the region who will explore the AI, payments and fraud trends defining the future of commerce. We can't wait to see you there! 📅 London | 8 September 🔗 Register today | https://lnkd.in/dzgKuwjF
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We're still reliving Stripe Tour Sydney which brought together some brilliant conversations around AI, trust, identity, payments and what comes next for commerce. A big week with Canva, customers, partners and the Forter team. Watch the highlights below ⬇️ #Forter #AgenticCommerce #StripeTour #AI
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Some of life's most magical moments start at checkout ✨ 💍 For David's Bridal, getting that moment right every time for every guest means investing in the right technology partnerships. We're thrilled to welcome David's to the Forter network, going live in just six days and reaching a 99.78% approval rate within the first two weeks of implementation. Bridal retail comes with fraud signals that trip up conventional systems: one-time shoppers, multiple shipping addresses, freight forwarders. These patterns can look risky on paper but are simply how people plan for their big day. Forter's AI, powered by a network of 2 billion shoppers and nearly 1 million merchants, was built to tell the difference. This kind of speed and precision doesn't happen without the right partners. Strategic guidance from Chief Digital Agency helped keep implementation on track from day one. Check out today's announcement for more details ⬇️ https://lnkd.in/eTPMS97e
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We're thrilled to announce that Forter has been named a 2027 Salesforce Partner of the Year in the Transform & Scale category! 🎉 Salesforce designed this year's awards to recognize real technical innovation and partners that show clear, measurable impact for customers. Winning in this category is a direct reflection of the commitment our team has to our customers, our partnership with Salesforce and the broader commerce ecosystem. Thank you for the continued partnership, Salesforce Partners! Can't wait for what's next 🚀 https://lnkd.in/g-2qcgcW
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