Digital Element

🌐 Networks don’t stand still—and neither does the intelligence needed to understand them. Routes change. Address space gets reassigned. IPv6 grows. CGNAT obscures attribution. VPN and residential proxy infrastructure evolves. Digital Element provides comprehensive network intelligence that helps operators understand what’s behind an IP, identify infrastructure anomalies, and uncover insights across complex network environments. At NANOG 98 in Miami, Justin Skogen and Vinod Kashyap will be talking ASN, ISP, and connection attributes, NAT, anonymization, and historical network intelligence. Working through these challenges at scale? Let’s compare notes. 📍 NANOG 98 | Miami 👉 Meet with Justin or Vinod: https://bit.ly/3Uo7pOS

Customer trust belongs on every cybersecurity agenda. Our Head of Product Strategy, Cybersecurity, and Fraud Prevention, Jackie Wadhwa, spoke to The Independent about the TFG London cyberattack and growing cybersecurity risks in retail. For retailers, security is part of the customer experience—and deserves the same attention. Read the article: https://bit.ly/4hKS2ce #Cybersecurity #RetailSecurity

⏳ The transaction happened three months ago. Why are you looking at today’s IP address data? IP intelligence changes over time. What an IP tells you today may not reflect what was happening when the transaction occurred. A chargeback lands on your desk. Today’s data: 🇺🇸 U.S.-based IP ✅ No recent proxy activity 👀 Nothing unusual But three months ago, when the transaction happened? 🚩 That same IP was associated with a commercial proxy service. Same IP. Different point in time. Very different risk context. Digital Element’s IP Forensics provides historical IP intelligence, helping fraud and risk teams understand the location, network, and anonymization signals associated with an IP at the time of the event. Because investigating a past transaction with today’s data can mean missing an important piece of the story. 🎰 We’ll be at #Money2020, October 18–21 in Las Vegas. 👉 If historical IP context could strengthen your fraud investigations, let’s get time on the calendar. https://bit.ly/4iHLyfd #Money2020 #FraudDetection #FraudPrevention #IPIntelligence #RiskManagement #FinTech

📍 Your financial product may be available in one state — but restricted in another. For online lending, money transmission, and other financial services, where a customer is located can matter. But a billing address only tells you where they claim to be. IP intelligence adds an independent signal to help validate jurisdiction: 📍 Does the IP geolocate to the expected state? 🛡️ Is the connection using a VPN, proxy, or other anonymizing service? 🌎 Does additional geographic activity behind the IP warrant a closer look? 🔎 Do the location and network signals support what the customer is telling you? For state-level compliance, knowing where an IP resolves is useful. Knowing how much confidence to place in that location is even more valuable. 🎰 We’ll be at #Money2020, October 18–21 in Las Vegas, talking with fintech and banking teams about using IP intelligence to strengthen geographic compliance and risk decisions at scale. 👉 Managing geographic compliance? Let’s get time on the calendar. https://bit.ly/4iHLyfd #Money2020 #FinTech #Compliance #IPIntelligence #RiskManagement #FinancialServices

You can’t attribute a conversion to a connection you never made. When ad exposure and conversion happen across different devices and environments, disconnected identity signals can leave gaps in the customer journey—and in the results you report. That’s the challenge behind our latest blog: “The Attribution Black Box Was Never a Measurement Problem. It Was an Identity Problem.” It’s also why Matchbook’s new IP-to-HEM pathway matters. Now available for US IP addresses, this pathway connects IP addresses to hashed emails, helping businesses support identity resolution, extend audiences across connected devices, and connect IP-based activity with known customer records. Better connections give targeting and measurement more to work with. Read the blog: https://bit.ly/4AKbLjB #Matchbook #IdentityResolution #Attribution #AdTech

🚩 Sanctions risk isn’t always obvious from an IP’s current location. An IP address is located in the United States. But what else does its geographic activity tell you? For sanctions screening, a U.S.-located IP might pass an initial geographic check. But deeper IP intelligence can provide additional context: 🌎 Has activity behind the IP been observed across multiple countries? 🛡️ Is the IP associated with a VPN, proxy, or residential proxy? 📍 Are there geographic signals that warrant a closer look? 🔎 What additional network context can help inform the risk decision? For compliance teams, the question isn’t only “Where is this IP address located?” It’s “What else do we know about the activity behind it?” Digital Element provides proprietary IP intelligence that gives fraud and compliance teams additional geographic and network context to strengthen risk-based decision-making. 🎰 We’ll be at #Money2020, October 18–21 in Las Vegas. If sanctions screening, geographic risk, and IP intelligence are on your agenda, let’s get time on the calendar. 👉 https://bit.ly/4iHLyfd #Money2020 #SanctionsCompliance #RiskManagement #IPIntelligence #FraudPrevention #FinTech

Blocking suspicious traffic can protect your content. Blocking paying subscribers can cost you. In Streaming Media Magazine, our own Jackie Wadhwa shares how streaming platforms can use IP intelligence to spot VPN and proxy abuse while keeping legitimate viewers watching. It starts with understanding the connection behind each session—and knowing when to allow, verify, or block. Read Jackie’s article here: https://bit.ly/4ARkLUm #StreamingMedia #IPIntelligence #ContentProtection

🌐 The internet keeps getting more complex. Understanding the infrastructure behind network traffic has to keep pace. At NANOG 98 in Miami, Digital Element’s Justin Skogen and Vinod Kashyap will be connecting with network engineers and operators around challenges like: → Mapping IPv4 and IPv6 space as networks and assignments change → Resolving ASN, ISP, connection type, and geographic attributes → Identifying CGNAT and shared-address infrastructure → Detecting VPNs, proxies, and residential proxy networks → Tracking how network attributes and behavior change over time Digital Element continuously maps and contextualizes internet infrastructure to deliver intelligence that helps teams better understand the networks behind traffic. Working on routing, IPv6, NAT, network security, or internet infrastructure? Let’s talk in Miami. 👉[BOOK A MEETING]: https://bit.ly/4yiYflA #NANOG98 #NetworkEngineering #IPv6 #NetworkInfrastructure #NetworkSecurity

💳 The card says Chicago. But what does the IP tell you? A billing address can tell you where a customer claims to be. The IP address adds another layer of context. For fraud and risk teams, that can mean asking: 📍 Does the IP location align with the customer’s claimed location? 🛡️ Is the connection coming through a VPN, proxy, or residential proxy? 🌐 What does the network behind the IP reveal? 🔎 Are there signals that suggest higher-risk or suspicious activity? A mismatch alone doesn’t tell the whole story. Understanding the context behind the IP can turn a simple location check into a stronger fraud signal. Digital Element helps financial services teams use IP intelligence to make more informed decisions about fraud, identity, and risk. 🎰 We’ll be at #Money2020, October 18–21 in Las Vegas. If better IP signals are part of your fraud strategy, let’s get time on the calendar. 👉 https://bit.ly/4iHLyfd #Money2020 #FraudPrevention #FraudDetection #RiskManagement #IPIntelligence #FinTech

📍 Programmatic I/O NYC is almost here! Jonathan Arsenault, Sales Director at Digital Element, is heading to New York and looking forward to connecting with the ad tech community. From IP volatility and signal degradation to the challenges of CTV/OTT targeting in a fragmented identity landscape, there’s plenty to talk about, including: ✅ Identifying residential proxy & VPN traffic that can disrupt ad delivery ✅ Detecting ad fraud and invalid traffic at the IP layer ✅ Improving hyper-local targeting with greater accuracy 💡 Want to learn how Digital Element helps brands and platforms improve targeting, strengthen measurement, and keep campaigns accurate and fraud-free? 👉 Book time with Jon in NYC: https://bit.ly/4xQFXY7 #ProgrammaticIO #AdTech #DigitalElement #CTV #Targeting #IPIntelligence