Data Axle

We’re bringing our teams together in Boston for the Data Axle Sales Kickoff. This time together is about sharpening our expertise, aligning on strategy, and strengthening how we deliver measurable results for our clients through data-driven solutions. When we invest in our people and our approach, you gain a more prepared, focused, and committed partner. The strongest partnerships are built with intention and this is where ours gets even better. Looking forward to a productive week!

AI search is fundamentally changing B2B discovery, and the numbers tell a concerning story. Nearly 65% of Google searches now end without a click, and CTRs from AI-powered results can be 80% lower than traditional search. This isn't just another algorithm update; it's a complete shift in how buyers find solutions. But declining search traffic doesn't equal declining demand. The buyers who do click through are often more informed and closer to purchase decisions. Smart B2B marketers are responding with: • Answer Engine Optimization (AEO) that structures content for AI extraction • Omnichannel visibility beyond organic search • Audience intelligence platforms like Audience360® to engage high-intent buyers across channels The companies that adapt quickly will turn this disruption into advantage. Those that don't risk disappearing from the buyer journey entirely. Read our latest article to learn how your team can protect pipeline in the age of AI search. Link in comments.

🚨 AI isn’t breaking marketing. Bad data is. As we head into 2026, more marketers are discovering that AI failures—hallucinations, bias, awkward personalization, and privacy missteps—aren’t caused by the technology itself. They’re caused by what’s fueling it. In our latest blog, “How to Avoid AI Pitfalls in 2026: A Marketer’s Guide to Smarter, Safer AI,” we break down what’s really going wrong, and how to fix it. A few key takeaways: • AI hallucinations start with unverified, incomplete data • Personalization only works when identity is deterministic, not guessed • Incomplete data creates bias (and risk) long before models do • Privacy-safe collaboration is now table stakes, not a nice-to-have • Real-time AI decisions demand real-time data verification • Explainable models are essential for trust, compliance, and scale The opportunity in 2026 isn’t just using AI; it’s using it responsibly, transparently, and with data you can stand behind. If AI is already part of your marketing stack (or about to be), this guide offers a practical roadmap to help you move faster without increasing risk. 👉 Read the full article, link in comments. #AIinMarketing #ResponsibleAI #MarketingStrategy #DataQuality #IdentityResolution #PrivacyByDesign #MarTech #2026Trends

🔍 What’s shaping consumer and voter behavior in 2026? The latest edition of Data Axle’s 2026 Digital Audiences Newsletter is live, and it dives into the segments that matter most right now. Inside this issue: 🗳️ Midterm Elections: Key Voting Segments Defining Modern Engagement From small business owners prioritizing the economy, to voters concerned about healthcare affordability, cost of living, mail-in voting, and term limits. These audiences reveal how financial and social pressures are reshaping political engagement. 🏡 Moments That Matter: Life-Stage Milestones Driving Behavior New movers. Engagement ring shoppers. Families preparing for graduations, weddings, or home remodels. These pivotal moments unlock powerful opportunities for timely, relevant outreach. 🛒 Inside the Aisles: Purchase Behaviors That Influence Categories Transactional insights across grocery, beauty, household, and baby care brands show what consumers are buying, and what that signals for targeting and personalization. ✨ Plus: Introducing 12 New Specialty Playbooks Your shortcut to what’s hot. These quick, curated guides highlight trending segments, seasonal opportunities, and smart ways to activate Data Axle audiences with confidence. If you’re planning for 2026, this newsletter is your cheat sheet to smarter audience strategy. 👉 Link to the 2026 Digital Audiences Newsletter in the comments #DigitalAudiences #AudienceIntelligence #ConsumerInsights #PoliticalData #MarketingStrategy #LifeStageMarketing #DataDriven

😱 2026 is here and the pressure is on. When your business can't wait Data Axle's 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗙𝗮𝘀𝘁𝗧𝗿𝗮𝗰𝗸 𝗦𝘂𝗶𝘁𝗲 is your direct path to creating demand now. We connect you with high-intent audiences and convert them into high-quality leads using content syndication and permission-based emails, ensuring you start the new year with the momentum you need. ✈

Are Millennials and Gen Z really buying differently from Boomers and Gen X in the B2B space? The answer might surprise you...and it could change your entire marketing strategy. Our latest market research reveals critical differences in how each generation navigates the B2B buying process. These insights aren't just interesting; they're essential for your go-to-market success. Join us for "Cracking the B2B Buyer Code: Data, AI, and Smarter Marketing" on January 28 from 12:55 PM to 2:00 PM. You'll learn: • How each generation approaches B2B purchasing decisions • Ways to use data-driven audience intelligence to personalize engagement • Strategies for strengthening conversion outcomes across generations • Why AI effectiveness depends on clean, unified data The most successful B2B marketers don't guess. They know their buyers. This webinar gives you the roadmap to understand yours more clearly and activate AI more confidently. Register now. Link in comments. 👇 #B2BMarketing #DataDrivenMarketing #AudienceIntelligence #GenerationalInsights

AI isn’t just changing marketing, it’s changing the data marketing depends on. In our whitepaper, Building an AI-Ready Data Foundation and Strategy for Marketing, we explore what it actually takes to make AI work across the full buyer journey, from awareness to loyalty. This short video highlights a few of the big ideas: • Why AI is only as powerful as the data behind it • What “AI-ready” really means for modern marketing teams • How AI-generated digital audiences differ from traditional targeting • Where AI can elevate creative, not replace it If AI is part of your 2026 roadmap, your data foundation needs to be part of the conversation too. ▶️ Watch the video to get the key takeaways. Link in comments. #AIinMarketing #AIReady #CustomerExperience #DataStrategy

Excited to be part of this great event! Register for the webinar today to ensure your spot.

AI in sales isn’t about chasing the next shiny object; it’s about building smarter, more resilient revenue teams. In his latest article, Sean Welsh, SVP of Enterprise Sales at Data Axle, draws on 25+ years of enterprise sales experience to unpack what’s actually changing with AI sales tools, and what separates leaders from participants. From productivity gains to mindset shifts, Sean explores why AI isn’t a future trend, it’s already reshaping how modern sales teams engage buyers and prioritize opportunities. 📖 Read Sean’s perspective here: https://lnkd.in/eMSqxJvc