Bitly

"AI slop might be the best thing to happen to real marketers." - Dave Gerhardt, founder of Exit Five. Episode 2 of Click Worthy is live, and we get into all of Dave's hot marketing takes. 🔥 Like owning your niche, skipping permission to just start, and why the marketers being real right now stand out more than ever. You're not going to want to miss this one. Check out the full episode. Spotify: bitly.is/ClickWorthyEp2 YouTube: bitly.is/ClickWorthyEp2YT

We're seeing QR Codes show up in more industries, markets, and customer touchpoints because businesses are looking for better ways to connect with their audiences. But did you know that the industries making the most QR Codes aren't always the ones getting the most scans? In our 2026 QR Code Trends Report, we discovered that more QR Codes doesn't always mean more engagement. It's a good reminder that adoption and usage can tell two different stories. See where your industry lands 👉 bitly.is/QRCodeTrends

A few things make people stop scrolling and click. We surveyed 1,500+ consumers, marketers, and creators to find out what they are. Turns out it's not the offer, the discount, or the design. They're simpler than that and most brands are missing them. Swipe for the top 5 reasons. Full data here: bitly.is/clickexpectation

Your brand packaging is some of your most untapped real estate. Time to make the QR Code on it work for you. Our latest video walks you through how to build a trackable QR Code for product packaging, covering static vs. dynamic, branding, print-ready export, and scan tracking by product and location. Watch the full video here: bitly.is/YTQRCodes

Your link got clicked. That's nice. But what outcome did it drive? Most teams never find out. A conversion is what happens after the click—the sale, the sign-up, the booked demo. It's the part that actually connects marketing to revenue. Tag every Bitly Link and QR Code with UTM parameters, and tools like Google Analytics 4, Meta, and LinkedIn can trace it straight back to the campaign that made it happen. See how conversion tracking works, and where Bitly fits in 👉 https://lnkd.in/edmm-qnm

New podcast, first episode, already dropping knowledge. Click Worthy is live. 🎙️ Bitly's VP of Acquisition, Sam Oh and Chief Commercial Officer Tara Robertson discuss what AI search actually changed for marketers and what to do about it. Tune in wherever you get your podcasts. Spotify: bitly.is/ClickWorthyEp1 YouTube: bitly.is/ClickWorthyEp1YT

QR Codes are in their main character era. ✨ They're showing up across more industries, markets, and customer touchpoints. And businesses are putting more thought than ever into how they look and what happens after the scan. We analyzed 1.9 million QR Codes created on Bitly and QRCG by Bitly in the first half of 2026 and broke down the top 5 trends we're seeing. See why QR Codes aren't so black and white anymore 👉 bitly.is/QRCodeTrends

In his 15-year career creating tech content, Stephen Robles has learned that technology should make your workflow more efficient, not more work. He's discovered the tools that earn a permanent spot are the ones that: ✂️ cut friction 🤝 provide ownership 🔍 actually explain what's happening Bitly checks all three boxes. See how Bitly has changed his workflow 👉 bitly.is/StephenRoblesBlog

AI search didn't kill your traffic. It just stopped telling you where it went. 👀 Episode one of Click Worthy is live! Bitly's VP of Acquisition, Sam Oh, sits down with Chief Commercial Officer Tara Robertson to talk about what actually changed when AI search and zero-click results rewrote the playbook. New episode, out now. Spotify: bitly.is/ClickWorthyEp1 YouTube: bitly.is/ClickWorthyEp1YT

Danni ran a donut shop with the best flavors and the messiest links. One for social, another for email, one for printed materials. Then she found Bitly. Now her analytics show exactly when customers are most engaged, so she knows when to post. Good links aren't just shorter, they're more memorable and effective. Watch the full video: bitly.is/Donuts