Baymard Institute reposted this
I hear a version of the same challenge from UX teams almost every week: “We know this UX issue matters. We can see it in the research. But how do we convince stakeholders? How do we get everyone aligned on fixing it?” UX teams are often asked to make the case twice: 1) to identify the issue. 2) to defend that it’s worth solving. That second part is where things often stall. This is one of the core reasons we built Quant Insights here at Baymard Institute The large-scale survey data provides you ready-to-use, ecommerce-specific user preferences data that helps you: • Strengthen stakeholder alignment by showing the scale and relevance of UX issues, using trusted data rather than subjective arguments. • Prioritize experimentation smarter by focusing A/B tests where the data shows the most impact potential. • Make confident decisions when you already know the problem area but need clarity on which direction to take next. It’s not about replacing qualitative research or expert evaluation. It’s about supporting those insights with evidence that travels well in organizations. In other words: Quant Insights helps UX teams spend less time debating, and more time improving the experience. If your team has ever been caught in the loop of knowing something is a problem, but struggling to prove it in a way that drives action, this is designed for you. I recorded a short walkthrough below. Curious to hear how you think this could support your decision-making process. You can read more in the link in the comments below.