Arcade

Did you miss this week's Arcade Essentials webinar? 👀 No need to fret - we've got another coming up next week (and the following week, and the one after that)! Join our in-house Arcade expert Cameron Nelson t learn how to make demos easier to follow with AI enhancements, tips to increase engagement, and more 💡 Register here: https://lnkd.in/gensGtUD

Product storytelling and award-winning films have more in common than you might think 🏆 Both require: → Starting from genuine understanding instead of empty jargon → Matching the format to how your audience actually wants to engage → Building toward a specific emotion instead of over-explaining everything → Layering elements strategically, not piling on more We pulled lessons from this year's Golden Globe winners - from Paul Thomas Anderson to Kleber Mendonça Filho - and translated them for GTM teams navigating crowded markets. Here's what building resonance looks like in practice: https://lnkd.in/gSz-hs_J

What's new for our customers this month? 👀 We kicked off 2026 by shipping a stellar set of improvements that make Arcade faster, easier, and more flexible: 📹 Polish AI videos with a few clicks: Create sizzle reels or product videos in seconds with AI, then reorder scenes and fine-tune the final cut with new video controls in Creator Studio (see it in action in the video below, featuring an example using one of our favorite in-house tools Slack - it took the team mere minutes to whip up!) 🏎️ Embed Arcades directly in Intercom to resolve issues faster: If you use Intercom for customer support, you can now drop an Arcade directly into an article. Show your customers exactly how to resolve an issue instead of having to explain through text. Check out our Changelog for all the details - and follow us to see what else we're cooking up: https://lnkd.in/gsubeQtG

At SpotOn, building product training and demo content used to take days, required specialized skills, and created constant production bottlenecks. That friction made it harder to launch new products and keep teams aligned 😖 With Arcade, that changed: ⭐ Training and demo builds dropped from days to hours, ramping up production rates by 18X ⭐ Interactive demos replaced static, one-and-done content, driving repeat engagement and deeper product understanding ⭐ Enablement scaled across sales, onboarding, and product launches to create a single, consistent product story at every stage Read how SpotOn’s Head of Sales Engineers & Product Enablement Darryl Butler II transformed enablement into a repeatable growth engine: https://lnkd.in/gDexXUvx

Product storytelling is entering a new era ✨ Today's buyers are self-serving more than ever. AI is making products easier to ship, but harder to differentiate. Mass-producing content isn’t necessarily translating into trust. In our latest blog post, we break down our product storytelling predictions for 2026: Built-in taste beats endless choice. GTM finally kisses design bottlenecks goodbye. Product marketers make the move back upstream to re-focus on strategy. The art of storytelling becomes an org's biggest competitive advantage. What will set this year's top-performing teams apart? Read the full post here 👉 https://lnkd.in/gBf2i5ef

When it comes to video production, we've heard it time and time again from GTM teams.. "I think the total cost was in the $10K range." "You spend a LOT on videos — you'll spend a lot of money on agencies, and then it always takes so much time." "Even to create just a short sizzle video costs about $3K, and it takes at least 2-3 days." "I wish I could tell you how much money I've spent on these kinds of videos.. it's not a low number." "If you can save $10K on video production? That's a very easy sell." This is exactly why we built Creator Studio — to help GTM teams generate beautiful product videos in a fraction of the time, without the need to out-source. See just how easy it is in the video below, and check out our blog to learn more about everything we launched last month: https://lnkd.in/gkpupFBX

Join our in-house Arcade expert Cameron Nelson next Wednesday, January 14th at 10 a.m. PST | 1 p.m. EST for a 30-minute session covering all the essential tips and tricks you need to create more engaging, effective demos 🤩 Join us live for a first-hand look at how to: ✨ Make demos more accessible with AI-powered enhancements 🗣️ Add narration without any manual recording 💫 Connect multiple demos into a cohesive product story Take your demo creation skills to the next level 🙌 Register here - we'll see you next week! https://lnkd.in/gsKRdh3N

More exciting news this week as we introduce our new Machine Learning Engineer Aashai Avadhani! 🎉 He brings a wealth of experience developing cutting-edge technologies and innovative solutions, and we're beyond thrilled to have him onboard 🙌 Welcome to the Arcade team, Aashai!

🎉 We're thrilled to introduce Eamon Mikulec as the newest addition to Arcade's Engineering team! 🎉 We can't wait to see all of the amazing things we'll build and ship together with Boogie onboard 🚀 Welcome to the team! 🙌

To round out the list of winners from our internal Creator Studio competition during our launch week in early December, today we're sharing a set of social media ad graphics created by Alan Walk for Nike 🏅 👏 🤩 Starting with a Brand Kit that pulled all of the right details from their website, Alan whipped up these beautiful images lightning fast ⚡ Let us know what you think in the comments, and be sure to read our launch post to learn more about just how much is possible with Creator Studio: https://lnkd.in/gkpupFBX