{"id":48451,"date":"2022-04-13T11:25:24","date_gmt":"2022-04-13T07:25:24","guid":{"rendered":"https:\/\/www.ecwid.com\/?page_id=48451"},"modified":"2023-09-12T13:06:28","modified_gmt":"2023-09-12T09:06:28","slug":"tiktok-users-age-gender","status":"publish","type":"page","link":"https:\/\/www.ecwid.com\/insights\/tiktok-users-age-gender","title":{"rendered":"TikTok: Number of Users by Age and Gender in 2023"},"content":{"rendered":"<section class=\"wp-block-nomi-cover calypso-block\"> <div class=\"container\"> <div class=\"row calypso-promo\"> <div class=\"col-12 col-md-10 offset-md-1 col-lg-10 offset-lg-1 offset-xl-0 col-xl-6 calypso-promo__first align-center text-left\"> <h4 class=\"wp-block-calypso-preheader text-normal text-gray\"><a href=\"https:\/\/www.ecwid.com\/insights\" target=\"_blank\" rel=\"noreferrer\">\u2190&nbsp;back to&nbsp;all Insights<\/a><\/h4> <h1 class=\"wp-block-calypso-header\">TikTok: Number of&nbsp;Users by&nbsp;Age and&nbsp;Gender in&nbsp;2023<\/h1> <div class=\"wp-block-calypso-block-text calypso-text\"> <p class=\"wp-block-calypso-text\">As&nbsp;of&nbsp;January 2023, TikTok is&nbsp;the&nbsp;most used by&nbsp;women aged 18&nbsp;to&nbsp;24&nbsp;(21.5%). TikTok users over 45&nbsp;are less active and&nbsp;account for&nbsp;only 13%.\u00a0<\/p> <p><em>Sources: <strong><a rel=\"noreferrer noopener nofollow  noopener\" href=\"https:\/\/datareportal.com\/essential-tiktok-stats\" target=\"_blank\">datareportal.com<\/a><\/strong> March 2023<\/em><\/p> <\/div> <div class=\"wp-block-calypso-block-btn btn-block\"> <a class=\"wp-block-calypso-button  btn btn--shadow\" href=\"https:\/\/www.ecwid.com\/tiktok\">Start selling on&nbsp;TikTok<\/a><\/p> <\/div> <\/div> <div class=\"col-12 col-md-10 offset-md-1 col-xl-6 offset-xl-0 calypso-promo__second text-center\"><img decoding=\"async\" class=\"calypso-promo__image calypso-promo__image-mobile-w100\" src=\"https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/TikTok_age-and-gender11.04-1682499641.png\" alt=\"Promo image\"\/><\/div> <\/div> <\/div> <\/section> <div class=\"wp-block-nomi-seo calypso-block calypso-background calypso-background--light-gray\"> <div class=\"container\"> <div class=\"row\"> <div class=\"col-12 col-lg-10 offset-lg-1 col-xl-8 offset-xl-2\"> <h4 class=\"wp-block-calypso-heading\">Who uses TikTok more active men or&nbsp;women in&nbsp;2023?<\/h4> <p class=\"wp-block-calypso-text\">54% of\u00a0TikTok users worldwide are women. 45.9% of\u00a0TikTok users are men. Source:\u00a0<a rel=\"noreferrer noopener nofollow  noopener\" href=\"https:\/\/datareportal.com\/essential-tiktok-stats\" target=\"_blank\">datareportal.com<\/a><\/p> <h4 class=\"wp-block-calypso-heading\">What age group use TikTok the\u00a0most in\u00a02023?<\/h4> <p class=\"wp-block-calypso-text\">People aged 18\u00a0to\u00a024\u00a0are more active on\u00a0TikTok: 38.9%. Source:\u00a0<a rel=\"noreferrer noopener nofollow  noopener\" href=\"https:\/\/datareportal.com\/essential-tiktok-stats\" target=\"_blank\">datareportal.com<\/a><\/p> <\/div> <\/div> <\/div> <\/div>  <section class=\"calypso-block \">  <div class=\"container\">   <div class=\"row \">  <div class=\"col-12 col-md-10 offset-md-1 col-lg-10 offset-lg-1 col-xl-8 offset-xl-2 align-center text-center\"><h2>Related Insights<\/h2><\/div> <\/div>   <div class=\"row\">  <div class=\"col-12 text-center\">   <div class=\"calypso-link-cards \" id=\"calypso-link-cards--641\">    <div class=\"calypso-link-cards__item\">  <a href=\"https:\/\/www.ecwid.com\/insights\/most-popular-social-networks\" class=\"calypso-link-cards__content\">      <h4 class='calypso-link-cards__title'>The most popular social networks in&nbsp;2023<\/h4>   <div class='calypso-link-cards__text text-block'>TikTok is&nbsp;the&nbsp;6th most popular social platform in&nbsp;the&nbsp;world in&nbsp;2023.<\/div>   <div class=\"calypso-link-cards__button btn-block\"><span class=\"btn-link\"><span class=\"btn-link__content\">Learn more<\/span><\/span><\/div>  <\/a> <\/div><div class=\"calypso-link-cards__item\">  <a href=\"https:\/\/www.ecwid.com\/insights\/favourite-social-media-platforms\" class=\"calypso-link-cards__content\">      <h4 class='calypso-link-cards__title'>The most favourite social platforms in&nbsp;2023<\/h4>   <div class='calypso-link-cards__text text-block'>6.1% of&nbsp;users say TikTok is&nbsp;their favorite social platform.<\/div>   <div class=\"calypso-link-cards__button btn-block\"><span class=\"btn-link\"><span class=\"btn-link__content\">Learn more<\/span><\/span><\/div>  <\/a> <\/div><div class=\"calypso-link-cards__item\">  <a href=\"https:\/\/www.ecwid.com\/insights\/popular-mobile-messaging-apps\" class=\"calypso-link-cards__content\">      <h4 class='calypso-link-cards__title'>Top 6&nbsp;mobile messaging apps in&nbsp;2023<\/h4>   <div class='calypso-link-cards__text text-block'>WhatsApp is&nbsp;the&nbsp;most popular mobile messaging app with 2,000&nbsp;million monthly users.<\/div>   <div class=\"calypso-link-cards__button btn-block\"><span class=\"btn-link\"><span class=\"btn-link__content\">Learn more<\/span><\/span><\/div>  <\/a> <\/div>   <\/div>  <\/div>  <script>  $(document).ready(function() {   $('#calypso-link-cards--641').slick({    slidesToShow: 1,    slidesToScroll: 1,    initialSlide: 1,    focusOnSelect: false,    infinite: false,    dots: true,    arrows: false,    adaptiveHeight: false,    centerMode: true,    centerPadding: '16px',    mobileFirst: true,    swipeToSlide: true,    responsive: [{     breakpoint: 767,     settings: {      centerMode: false,      focusOnSelect: false,      centerPadding: '24px',      slidesToShow: 2,      slidesToScroll: 2,      initialSlide: 2     }    }, {     breakpoint: 1023,     settings: {      arrows: true,      centerMode: true,      focusOnSelect: false,      dots: false,      slidesToShow: 3,      slidesToScroll: 1,      initialSlide: 0     }    }, {     breakpoint: 1200,     settings: {      arrows: true,      centerMode: true,      focusOnSelect: false,      dots: false,      slidesToShow: 4,      slidesToScroll: 1,      initialSlide: 0     }    }]   });  });  <\/script> <\/div>     <\/div> <\/section> <section class=\"wp-block-nomi-promo calypso-block\"> <div class=\"container\"> <div class=\"row calypso-promo\"> <div class=\"col-12 col-md-10 offset-md-1 col-lg-10 offset-lg-1 offset-xl-0 col-xl-7 calypso-promo__first align-center text-left\"> <h2 class=\"wp-block-calypso-heading\">Learn how you can make money on\u00a0TikTok<\/h2> <div class=\"wp-block-calypso-block-text calypso-text\"> <p class=\"wp-block-calypso-text\">Here we&nbsp;have compiled a&nbsp;list of&nbsp;useful articles and&nbsp;guides for&nbsp;you to&nbsp;start selling on&nbsp;TikTok in&nbsp;a&nbsp;minutes.<\/p> <ul class=\"wp-block-calypso-list\"> <li><a href=\"https:\/\/www.ecwid.com\/blog\/how-small-business-owners-use-tiktok-to-grow-sales.html\" target=\"_blank\" rel=\"noreferrer\">How Small Business Owners Use TikTok to\u00a0Grow Sales<\/a><\/li> <li><a href=\"https:\/\/www.ecwid.com\/blog\/how-to-sell-and-advertise-on-tiktok.html\" target=\"_blank\" rel=\"noreferrer\">How to\u00a0Sell and\u00a0Advertise on\u00a0TikTok<\/a><\/li> <li><a href=\"https:\/\/www.ecwid.com\/blog\/how-to-use-tiktok-videos.html\" target=\"_blank\" rel=\"noreferrer\">How to\u00a0Use TikTok to\u00a0Drive Interest for\u00a0Your Business<\/a><\/li> <li><a href=\"https:\/\/www.ecwid.com\/blog\/how-to-grow-followers-on-tiktok-best-practices-and-tools.html\" target=\"_blank\" rel=\"noreferrer\">How to\u00a0Grow Followers on\u00a0TikTok: Best Practices and\u00a0Tools<\/a><\/li> <li><a href=\"https:\/\/www.ecwid.com\/blog\/how-to-make-money-on-tiktok.html\" target=\"_blank\" rel=\"noreferrer\">How to\u00a0Make Money on\u00a0TikTok: A\u00a0Guide for\u00a0Business Owners<\/a><\/li> <\/ul> <\/div> <div class=\"wp-block-calypso-block-btn btn-block\"> <a class=\"wp-block-calypso-button  btn btn--shadow\" href=\"https:\/\/www.ecwid.com\/tiktok\">Start selling on&nbsp;TikTok<\/a><\/p> <\/div> <\/div> <div class=\"col-12 col-md-10 offset-md-1 col-xl-5 offset-xl-0 calypso-promo__second text-center\"><img decoding=\"async\" class=\"calypso-promo__image calypso-promo__image-mobile-w100\" src=\"https:\/\/don16obqbay2c.cloudfront.net\/wp-content\/uploads\/Placeholder_learnmore-1648037467.png\" alt=\"Promo image\"\/><\/div> <\/div> <\/div> <\/section> ","protected":false},"excerpt":{"rendered":"","protected":false},"author":263581,"featured_media":0,"parent":48954,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-calypso-blocks.php","meta":{"amp_status":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[],"tags":[],"class_list":["post-48451","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/pages\/48451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/users\/263581"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/comments?post=48451"}],"version-history":[{"count":33,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/pages\/48451\/revisions"}],"predecessor-version":[{"id":67437,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/pages\/48451\/revisions\/67437"}],"up":[{"embeddable":true,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/pages\/48954"}],"wp:attachment":[{"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/media?parent=48451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/categories?post=48451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecwid.com\/wp-json\/wp\/v2\/tags?post=48451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}