--- title: Crayon AI Toolkit | AI for Competitive Intelligence description: A library of competitive intelligence AI recipes for maximum speed-to-insight. image: https://www.crayon.co/hubfs/Algert/Crayon%20AI%20Toolkit/Crayon%20AI%20Toolkit%20Featured%20Image.png --- ![Close](https://www.crayon.co/hubfs/Header%20Images/close-ic.svg) # The 2026 State of Competitive Intelligence report is here See what separates the programs that win. **[Read the report](https://www.crayon.co/state-of-competitive-intelligence-2026?utm_source=website-banner&utm_medium=announcement&utm_campaign=soci-2026)** [![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ![CRAYON, Inc](https://www.crayon.co/hubfs/Logo.svg) ](https://www.crayon.co/) - [Product](https://www.crayon.co/competitive-intelligence-analysis) - [Crayon AI](https://www.crayon.co/product/crayon-ai) - [Aggregate](https://www.crayon.co/product/aggregate) - [Organize](https://www.crayon.co/product/organize) - [Publish](https://www.crayon.co/product/publish) - [Enable](https://www.crayon.co/product/enable) - [Measure](https://www.crayon.co/product/measure) - [Integrations](https://www.crayon.co/integrations) - [Resources](https://www.crayon.co/resources) - [Library](https://www.crayon.co/resources) - [Blog](https://www.crayon.co/blog) - [Case Studies](https://www.crayon.co/case-studies) - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint) - [AI Toolkit](https://www.crayon.co/ai-toolkit) - Company - [About Us](https://www.crayon.co/about) - [Careers](https://www.crayon.co/careers) - [Partner Directory](https://www.crayon.co/partners) - [Get a Demo](https://www.crayon.co/get-a-demo) - [Log In](https://app.crayon.co/login/) # Crayon AI Toolkit ### AI-Powered Templates for Competitive Enablement AI is transforming competitive enablement. Don't get left behind. These expert-designed templates show how you can use large language models (LLMs) to supercharge your compete program. They’ll show you both how to get results from general AI tools like ChatGPT / Claude, and – if you are a Crayon customer – how you can use Sparks to run these templates in a fraction of the time. [See Crayon AI in Action](https://www.crayon.co/ai-toolkit#section-form) ![Group 57](https://www.crayon.co/hs-fs/hubfs/Group%2057.png?width=596&height=453&name=Group%2057.png) Audiences Sales Team Sales Leadership Compete Team Executives Product Marketing Use Cases Competitive Selling Company Strategy Product Strategy Content Creation Data Types Gong Call Clips Chorus Call Clips Clozd Win-Loss Third Party Win-Loss CRM Won & Lost Opps Field Intelligence CRM Seller Notes Content Marketing Website Changes Product Updates Product Reviews Case Studies News & Press Social Media Job Postings Glassdoor Forum Threads Events Crayon Picks G2 Reviews Capterra Reviews TrustRadius Reviews TrustPilot Reviews Gartner Peer Insights Popular ![news-purple-icon](https://www.crayon.co/hubfs/news-purple-icon.png) Competitive News Summary Stay informed with a clear summary of key news, trends, and events... Popular ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 2.31.43 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%202.31.43%20PM.png) Customer Review Analysis Uncover critical insights from customer reviews about competitors,... Popular ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-13 at 10.26.42 AM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-13%20at%2010.26.42%20AM.png) Create Win Stories Craft compelling win stories that can help your sales team replicate... New ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 12.12.19 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%2012.12.19%20PM.png) Identify Objections Help your sales teams stay prepared by uncovering the latest... New ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 12.54.58 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%2012.54.58%20PM.png) Win/Loss Analysis Identify and describe the key factors driving your competitive wins... Created by a CI Pro ![Keynote - CrayonIcons_10.25.22 (1) 2025-01-14 at 11.18.57 AM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202025-01-14%20at%2011.18.57%20AM.png) Competitor Switch Stories Some of the best intel you can get is from competitor migration... Created by a CI Pro ![Keynote - CrayonIcons_10.25.22 (1) 2025-02-04 at 11.26.25 AM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202025-02-04%20at%2011.26.25%20AM.png) Product Differentiation This prompt helps teams quickly perform products comparisons against... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 12.11.38 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%2012.11.38%20PM.png) Hiring Trends Analysis Analyze job postings to identify hiring patterns that shed light on... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 12.26.42 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%2012.26.42%20PM.png) Competitive Strategy Uncover and summarize your competitor’s most significant strategies,... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 1.16.35 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%201.16.35%20PM.png) SWOT Analysis Conduct a SWOT analysis of your competitor’s market position by... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 2.24.07 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%202.24.07%20PM.png) Regional Trends Track regional competitive trends and market dynamics, offering... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 3.24.03 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%203.24.03%20PM.png) News Digest Stay informed on competitors’ latest strategic moves by aggregating... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 3.40.07 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%203.40.07%20PM.png) Market Recognition & Achievements Track the most recent awards, recognitions, and achievements of... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 3.49.00 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%203.49.00%20PM.png) Merger & Acquisition Analysis Track competitors' mergers, acquisitions, and partnerships to... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 4.59.13 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%204.59.13%20PM.png) Product Update Summary Stay ahead of competitors by tracking their product evolution and... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 12.35.33 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%2012.35.33%20PM.png) Identify Marketing Trends Uncover and analyze the latest trends shaping your competitors'... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 2.32.20 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%202.32.20%20PM.png) Sentiment Analysis Gauge the sentiment of customers about your competitors by analyzing... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 1.08.42 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%201.08.42%20PM.png) Dynamic Battlecard Updates Ensure that sales battlecards remain up-to-date with the latest... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 12.44.13 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%2012.44.13%20PM.png) Summarize Events By analyzing their strategies, announcements, and advantages, you can... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 3.15.22 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%203.15.22%20PM.png) Product Comparisons Compare competitor products based on features, pricing, or... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 4.37.21 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%204.37.21%20PM.png) Technology & Innovation Stay informed about competitors’ technological advancements and... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 4.43.35 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%204.43.35%20PM.png) Regulatory & Compliance Changes Track regulatory changes or compliance issues affecting competitors. ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-09 at 4.56.23 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-09%20at%204.56.23%20PM.png) Customer Case Studies Analyze competitors' customer success stories to understand how they... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-10 at 2.44.29 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-10%20at%202.44.29%20PM.png) Role & Region Insights Uncover insights into hiring trends by role and region, helping you... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-10 at 3.20.11 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-10%20at%203.20.11%20PM.png) Marketing Evolution Understand how competitors evolve their marketing strategies,... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-10 at 3.51.59 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-10%20at%203.51.59%20PM.png) Leadership Reports Build a report sharing critical competitor activities that may... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-10 at 4.48.00 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-10%20at%204.48.00%20PM.png) Sales Strategies Help sales teams understand a competitor's audience and the marketing... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-10 at 8.26.59 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-10%20at%208.26.59%20PM.png) Market Landscape Stay up-to-date on recent market trends and competitor priorities by... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-13 at 12.54.16 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-13%20at%2012.54.16%20PM.png) Sales Team Pulse Understand what’s top of mind for your sales team in order to address... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-10 at 8.34.50 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-10%20at%208.34.50%20PM.png) Identify New Competitors Proactively identify emerging players mentioned in conversations or... ![Keynote - CrayonIcons_10.25.22 (1) 2024-12-13 at 1.13.51 PM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202024-12-13%20at%201.13.51%20PM.png) Sales Call Analysis Sales calls are a goldmine of competitive and customer insights. This... ![Keynote - CrayonIcons_10.25.22 (1) 2025-01-27 at 10.11.49 AM](https://www.crayon.co/hubfs/Keynote%20-%20CrayonIcons_10.25.22%20(1)%202025-01-27%20at%2010.11.49%20AM.png) Webpage Insights Understand how competitor priorities evolve over time with a detailed... ## Explore Sparks! ### Cut your compete data analysis time from weeks to seconds. ### Request a demo to experience the power of Sparks 👉 ### See Sparks in Action [![Horizontal_4C_WHTWordmark-1](https://www.crayon.co/hubfs/Horizontal_4C_WHTWordmark-1.svg "Horizontal_4C_WHTWordmark-1")](https://www.crayon.co/) - [Product](https://www.crayon.co/competitive-intelligence-analysis) - [Crayon AI](https://www.crayon.co/product/crayon-ai) - [Aggregate](https://www.crayon.co/product/aggregate) - [Organize](https://www.crayon.co/product/organize) - [Publish](https://www.crayon.co/product/publish) - [Enable](https://www.crayon.co/product/enable) - [Measure](https://www.crayon.co/product/measure) - [Integrations](https://www.crayon.co/integrations) - [Resources](https://www.crayon.co/resources) - [Library](https://www.crayon.co/resources) - [Blog](https://www.crayon.co/blog) - [Case Studies](https://www.crayon.co/case-studies) - [Battlecard Templates](https://www.crayon.co/success/modern-battlecard-blueprint) - [AI Toolkit](https://www.crayon.co/ai-toolkit) - Company - [About Us](https://www.crayon.co/about) - [Careers](https://www.crayon.co/careers) - [Partner Directory](https://www.crayon.co/partners) - [Get a Demo](https://www.crayon.co/get-a-demo) - [Log In](https://app.crayon.co/login/) [Follow us on LinkedIn ](https://www.linkedin.com/company/crayon-co) [Follow us on Twitter ](https://twitter.com/crayon) [Follow us on Facebook ](https://www.facebook.com/CrayonDotCo/) [Follow us on Instagram ](https://www.instagram.com/crayondotco/) [Follow us on Facebook ](https://www.youtube.com/channel/UC1lZu3uuOZS0LVuTz44aK-g/featured) © 2025 Crayon - [Terms](https://www.crayon.co/terms) - [Privacy](https://www.crayon.co/privacy) - [Cookies](https://www.crayon.co/cookie-policy) - [Security](https://app.vanta.com/crayon/trust/vabogpy2n3q9cp9hicshd)