Hootsuite

Have you signed up for Re:Connect yet? On Oct 27th, don't miss Ryan Holmes keynote, four tracks built around where your team actually is with AI, and the first public look at the Social Media Trends 2027 Report before it's released anywhere else. Pick the track that matches where you're at: - Hands-on AI workflows you can steal and adapt right away - Integrations, connectors, and the technical foundations powering social AI - Governance, org change, and ROI for scaling AI across the enterprise This is Hootsuite's one flagship event this year. It's virtual, it's one day, and it's live only, so if AI-in-social is on your radar for 2027 planning, this is the session to build your case around. Save your spot:

We're heading to TikTok World Canada 2026. On October 7, we're teaming up with TikTok for an afternoon built for brands, agencies, and advertisers looking to get more from the platform. Think fresh insights straight from TikTok, a hands-on look at what's driving growth on the platform right now, and real face time with the people building it. Food, drinks, swag, a few surprises. The usual, done right. Send us a request and we'll be in touch by email with the details. Request your spot: https://ow.ly/NJnr50ZOPpJ 📍 Downtown Toronto | Oct 7, 2026 | 1:00–7:00 PM

There's no wrong answer, but the right one depends on your goal. And with 63% of CMOs citing budget constraints as their top challenge this year, the metric that gets your team more resources is the one leadership actually cares about: revenue, not likes. Rule of thumb: 3-5 KPIs per goal. Tracking everything just means dashboard overload. Vote and let us know what's your go-to?

Hot off the presses (literally): that's a wrap on Brandweek Atlanta. Three days built around the skills marketers and brand leaders need right now: dozens of CMOs on stage, ADWEEK's first-ever dedicated AI day, and the kind of conversations and networking you don't get anywhere else. From reinvention to AI at scale to proving purpose and performance aren't in tension, Atlanta delivered on all of it. We were proud to be part of it. Our CMO Christina M. P. O. joined ADWEEK's Ryan Joe on stage, and our newsstand activation printed real headlines straight from real-time social data all week, no editors required. Thanks to everyone who stopped by our booth, sat in on a session, or just came up to talk shop this week. See you at the next one.

Beyond the Feed: our CMO Christina M. P. O. joined ADWEEK's Ryan Joe on stage at Brandweek Atlanta today for a fireside chat on turning social signal into strategy. Her take on short-form video: it's not about how short the content is, it's about how strong it is. Quality beats length, every time. She also pointed to FIFA as proof the ground has shifted. Fans now get more of their coverage from creators than from traditional media. The brands paying attention to that shift are the ones getting ahead of it. Hootsuite is on-site through Thursday as a Brandweek partner, and our activation brings this idea to life: the Hootsuite newsstand, where every headline is generated from real-time social data instead of editors. Trend forecasting, sentiment analysis, predictive insights, all in one place. It's how marketers find out what people are really saying before anyone else does. If you're at Brandweek this week, come find us. #Brandweek #SocialStrategy #Hootsuite

Don't miss this! AI is turning social into a slop storm, and the teams pulling ahead are the ones combining social context, human judgment, and AI to move with confidence. Join Re:Connect 2026, Hootsuite's flagship virtual summit, for what early adopters have already built plus a first look at Social Media Trends 2027.

Save your seat! AI is turning social into a slop storm, and the teams pulling ahead are the ones combining social context, human judgment, and AI to move with confidence. Join Re:Connect 2026, Hootsuite's flagship virtual summit, for what early adopters have already built plus a first look at Social Media Trends 2027.

You’ve been racing to stay ahead as AI rewrites the rules of social. Join us at Re:Connect 2026 to see exactly how leading teams are putting AI to work across social, and what you can learn from them. It’s Hootsuite’s flagship virtual summit: one day of practical sessions and field-tested strategies from experts at Meta, UpContent, Upfluence, Bynder, and more. ⚙️ Real AI workflows for practitioners 🛠️ Technical deep dives for builders 📊 Governance and ROI for leaders 👀 A first look at Social Media Trends 2027 ✨ What's next for Hootsuite Social OS Check out the full session lineup and register now to save your spot, plus get post-event access to exclusive resources and content: https://ow.ly/Hhfk50ZNvCx

I'm excited to bring Hootsuite on the road this fall for our 2026 Roadshow — five cities, one conversation: how AI and social intelligence are closing the gap between insight and action. We'll be in London, San Francisco, Chicago, New York, and Toronto. None of this happens without the partners who make our ecosystem stronger. Thank you to Bynder, UpContent, Upfluence, and TrueLoyal for joining us on this journey. What we'll cover: ✅ How to use AI to reconnect data, teams, and workflows ✅ A first look at Hootsuite Social OS ✅ Breakout sessions built for practitioners and leaders 📍 London | San Francisco | Chicago | New York | Toronto 📅 Fall 2026 If you're building your social and marketing strategy for what's next, I'd love to see you there. DM me and I'll get you the details for your city.

What happens after you flag a customer conversation? For most teams: Nothing. The insight gets buried. In our next Social OS in Practice session, we're breaking that cycle. We'll walk through setting up routing rules in Nest and show exactly how one flagged conversation can feed your social listening, intelligence, and posting strategy, all in one loop. Come see it live: 📅 September 23rd | 1pm EST / 10am PDT 📅 September 25th | 2pm EST / 9am EST 🔗 ow.ly/BlLb30sYR27