Brand Finance

The automobiles segment remains the sector’s second-largest category by brand value at USD60.7 billion, although performance reflects a growing divide between premium brands exposed to volume pressures and luxury marques benefiting from exclusivity and scarcity. Despite broader market headwinds, luxury automobile brands continue to demonstrate resilience through disciplined brand management and desirability-led positioning. Porsche AG (brand value down 15% to USD35.2 billion) remains the most valuable luxury and premium automobile brand, maintaining a significant lead over its peers despite softer luxury demand and ongoing industry challenges. Ferrari (brand value at USD14.5 billion) moves up one rank to seventh most valuable luxury and premium brand globally, and the second most valuable automobile luxury and premium brand. The brand continues to reinforce its luxury positioning through a disciplined focus on exclusivity, high-margin models, and innovation, including the launch of the Luce, its first fully electric vehicle, while preserving the desirability that underpins its brand strength. Automobili Lamborghini S.p.A. (brand value up 5% to USD3.6 billion) records growth despite a more challenging market environment, highlighting the enduring appeal of luxury marques able to command scarcity, emotional connection, and strong consumer demand. Together, these brands demonstrate how exclusivity, innovation, and carefully managed desirability continue to drive value creation across the luxury automobiles segment. Discover more insights here: https://ow.ly/cYmO50ZQpp4 At Brand Finance, we help organisations measure, maximise, and strengthen brand value through independent, data-driven advisory, enabling more informed strategic decision-making. Request more information by emailing enquiries@brandfinance.com. #Automobiles #LuxuryandPremium #Porsche #Ferrari #Lamborghini

Brand Finance’s Latin America 100 2026 report shows the region’s top 100 brands reaching a combined value of USD187 billion, up 13% year-on-year, with growth led by banking, beer and telecommunications. Banking remains the region’s most valuable sector, while airlines is the fastest-growing large sector, led by LATAM Airlines, whose brand value rose 23%. Brazil and Mexico remain the region’s dominant brand economies, together accounting for approximately 79% of total brand value, while continued digital transformation, international expansion and stronger consumer connections support growth across the region. Corona Extra (Grupo Modelo) remains Latin America’s most valuable brand for the third consecutive year, with brand value rising 4% to USD13.9 billion, supported by its international reach, pricing strength and growing European presence. Itaú ranks second at USD9.9 billion, up 15%, while Modelo Especial ranks third at USD8 billion, up 14%, with its growing football presence helping to broaden its appeal beyond the Americas. Porto emerges as Latin America’s strongest brand in 2026 with a Brand Strength Index (BSI) score of 96.9/100 and an AAA+ brand strength rating, supported by an ecosystem spanning insurance, healthcare, banking, and services, serving more than 18 million clients. Nubank ranks second with a BSI score of 95.2/100 and an AAA+ rating, while Sadia (Brasil Foods) ranks third with a BSI score of 93.5/100 and an AAA+ rating, supported by strong consumer trust and an expanding international presence. Brazilian investment bank BTG Pactual is Latin America’s fastest-growing brand, with its brand value increasing 103% to USD957 million, climbing 37 places from 92nd to 55th in this year’s ranking. Growth was driven by strong financial performance, including record 2025 net profit and revenue, alongside rising forecast revenues and enterprise value. Discover more insights in the Brand Finance Latin America 100 2026 ranking: https://ow.ly/Ei5A50ZQpIp #BrandFinance #LatinAmericaBrands #BrandValue

Brand Finance’s Place Branding Director Konrad Jagodzinski will join Visit Sweden's Inspiration Webinar this Thursday, 24th September, to discuss how tourism and destination marketing can help strengthen a country’s international reputation, competitiveness, and long-term growth. Drawing on insights from Brand Finance’s Global Soft Power Index, Konrad will explore the relationship between visitation, familiarity, and perceptions of a country, and what the data reveals about tourism’s contribution to nation brand strength. Also joining the webinar is Meira Pappi from Ministry for Foreign Affairs of Finland, alongside a panel featuring Jenny Fisher-Toivo of Husqvarna Group, Hanna Riberdahl of Brand Marketing Sweden, and Nils Persson of Visit Sweden, exploring how long-term brand building can drive demand and strengthen competitiveness. Find out more and register here: https://lnkd.in/dCudWGzy Thank you to Visit Sweden for bringing together this conversation. We look forward to joining the discussion! #GlobalSoftPowerIndex #NationBrand #Tourism #DestinationMarketing #SoftPower

Brand Finance’s Luxury & Premium 50 2026 report reveals a growing divide across the sector, with experience-led categories outperforming as traditional luxury segments face mounting pressure. While apparel remains the largest segment at USD204.5 billion, its total brand value fell 7% year-on-year as consumers increasingly prioritise experiences, exclusivity, and premium services over possessions. Porsche AG (brand value down 15% to USD35.2 billion) retains its position as the most valuable luxury and premium brand globally for the ninth consecutive year, supported by its enduring brand strength despite profitability and demand pressures. CHANEL (brand value down 9% to USD34.3 billion) ranks second, underpinned by exceptionally strong consumer familiarity and reputation, while Louis Vuitton (brand value down 12% to USD28.8 billion) remains third, sustained by its premium positioning and continued brand investment. Christian Dior Couture (brand value down 31% to USD12 billion) is the strongest luxury and premium brand globally, achieving a Brand Strength Index (BSI) score of 91.5/100 and an AAA+ brand strength rating, supported by resilient consumer perceptions and strong familiarity and consideration scores across key markets. Chanel ranks second strongest with a BSI score of 89.8/100 and an AAA+ rating, underpinned by enduring brand prestige, while ROLEX (brand value up 6% to USD19.9 billion) places third with a BSI score of 87.1/100 and an AAA rating, benefiting from its extensive sponsorship portfolio and global prestige. Discover more insights here: https://ow.ly/8vxc50ZQpgt At Brand Finance, we help organisations measure, maximise, and strengthen brand value through independent, data-driven advisory, enabling more informed strategic decision-making. Request more information by emailing enquiries@brandfinance.com. #Porsche #Dior #Chanel #LouisVuitton #Rolex #LuxuryandPremium

Monte-Carlo Société des Bains de Mer has shaped what "Monte Carlo" means for 160 years. Brand Finance’s Henry Farr spoke to Antoine Dubois, the group’s Chief Marketing and Sales Officer, about heritage, the changing habits of the ultra-wealthy and how SBM thinks about competing not just with the Riviera, but with Miami and Dubai for the world’s wealthiest travellers.     Our research finds SBM’s Casino de Monte-Carlo ranks first among peers in France, Italy and the UK for having a strong heritage and legacy, being prestigious and highly desirable, and being synonymous with luxury gaming. Recognition runs just as high: 99% in Italy, 97% in France, 90% in the UK, 79% in the GCC.     As Antoine Dubois tells it, SBM’s founder François Blanc believed the group needed to give the world something unique – a motto still centred on dream, beauty and enjoyment. That same thinking is now being tested beyond Monaco for the first time, starting with a new hotel in Courchevel.     Read the full interview: https://lnkd.in/e3xs4qY5      #BrandFinance #BrandValue #LuxuryBrands #MonteCarlo

During Climate Week NYC, Brand Finance and the Association of National Advertisers (ANA) will explore how sustainability perceptions influence brand value and how marketers can turn credible sustainability performance into stronger consumer engagement and commercial growth. Join Robert Haigh, Strategy and Sustainability Director, and Sofia Liszka, Senior Strategy and Sustainability Consultant, on 22 September for insights from Brand Finance’s latest research and the launch of the U.S. Marketer’s Edition of the Sustainability Perceptions Index. Learn more: https://lnkd.in/exTRG97z #ClimateWeekNYC #Sustainability #BrandValue #BrandFinance

Brand Finance's latest Hospitals report reveals the strongest hospital brands across the United States, showing how leading healthcare institutions are building reputation and brand equity nationally and internationally.    The team at Visual Capitalist has turned the findings into a new data viz, mapping which U.S. hospital brands lead in each state and comparing some of America's best-known names in healthcare: - 72% of ranked U.S. hospital brands are concentrated across the Northeast corridor, California, and the Great Lakes/Midwest  - Johns Hopkins Medicine ranks as the strongest hospital brand among U.S. hospitals and the strongest hospital brand globally  - Just 18 U.S. states are home to a top 250 hospital brand, leaving 32 states without one A brilliant way to explore the data at a glance, and see where the country's leading hospital brands are concentrated. Thanks to the Visual Capitalist team for another great visualisation of our data! https://lnkd.in/e_meDc25 Brand Finance Global Top 250 Hospitals 2026 report linked in comments. #BrandFinance #VisualCapitalist #Healthcare #Hospitals #BrandStrength

EVN is identified as a Brand to Watch in the Brand Finance Austria 25 2026 ranking, entering the table at 24th with a brand value of EUR415 million. EVN’s entry highlights the growing role of utilities in Austria’s brand value landscape, as electricity, energy security, and the wider transition towards resilient infrastructure become increasingly important to businesses, households, and policymakers. Explore more ranking insights here: https://ow.ly/jtNq50ZL9hg At Brand Finance, we help organisations measure, maximise, and strengthen brand value through independent, data-driven advisory, enabling more informed strategic decision-making. Request for more information by e-mailing us at enquiries@brandfinance.com

What could the rise of GLP-1s mean for the world’s biggest food brands? Food Dive's Christopher Doering highlights new Brand Finance analysis revealing that $73 billion – more than a quarter of the combined value of the world’s 100 most valuable food brands – is concentrated in categories exposed to GLP-1-driven shifts in consumption. That exposure is far from evenly distributed. Confectionery and savoury snacks account for 53% of total brand value at risk, despite representing just 30% of the Food 100's overall brand value. #Lay's has the greatest exposure globally, with $6.8 billion of its $15.1 billion brand value sitting in categories most exposed to changing consumption patterns. Across PepsiCo’s five major snack brands, that exposure reaches $14.1 billion. But the story isn’t simply about consumers eating less. Changing preferences could also create significant opportunities for food companies to rebalance their portfolios through innovation and acquisition, particularly as demand grows around protein, health and other more resilient categories. Read the full article, featuring insights from Brand Finance’s Henry Farr: https://lnkd.in/etneE863 #BrandFinance #GLP1 #FoodAndDrink #BrandValue #ConsumerTrends

Brand Finance is pleased to join the Association of National Advertisers (ANA) during Climate Week NYC on 22 September. Robert Haigh, Strategy and Sustainability Director, and Sofia Liszka, Senior Strategy and Sustainability Consultant, will share new research exploring the gap between brands’ sustainability performance and consumer perceptions, and how stronger sustainability communications can unlock brand value and business growth. The session will also debut the U.S. Marketer’s Edition of Brand Finance’s Sustainability Perceptions Index. Find out more and register here: #ClimateWeekNYC #Sustainability #BrandFinance