Yoto

Introducing Yoto 4th Gen: our biggest hardware update yet, three years in the making. The new Yoto Player 4th Gen and Yoto Mini 4th Gen have been built around something we've learned from years of watching families actually use Yoto: kids just want to get to the audio they love, quickly and independently. So we built the Green Button. Adults set it up in the app, and then with a simple twist and a press, kids can jump straight into a personalised playlist of up to 20 of their top titles for day or night – no physical Yoto Card or Wi-Fi connection needed. Audio adventurers have their favourites at their fingertips, whether they're at home or on the go. But that’s not all there is to explore: 🔊 64GB of storage for over 1,000 hours of audio ⚡️ Improved connectivity with Wi-Fi 6 and Bluetooth 6.1 💡 Yoto Player gets a new, full-panel night light for enhanced routines 💧 Yoto Mini gets IP67 splash and dust resistant certification and is tumble-tough, drop tested 30,000 times - because mishaps happen This is Yoto, better than ever 🚀 Pre-orders open today, find the link in the comments. #Yoto4thGen

Something big (and small) is coming to Yoto... Check back here tomorrow for the big reveal 👀

Huge congrats to our latest cohort of HiPerHiPo graduates! 🎓 High Performance/High Potential is a development programme that recognises exceptional Yotopians, and gives them the resources to grow. 🪴 Think curated learning, leadership sessions, and an elevated £2,500 Learning & Development fund to invest in whatever helps take their story to the next chapter. This cohort? An absolute mix. Hardware engineers. Cyber security specialists. B2B sales pros. Social media wizards. Different paths, one Yoto story. 🧡 We couldn't be prouder of everyone who's crossed the finish line this year. 🙌 And the baton is already being passed... We're welcoming a brand new cohort who are just kicking off their programme year. 🏃♂️

Big news for US families: Just in time for back-to-school season, Yoto has moved to the Play aisle in Target stores nationwide 🇺🇸 The new set up includes: ➡️ Expanded shelf space ➡️ A dedicated demo station for families to get hands-on with Yoto ➡️ A wider selection of world-class content, including new titles like Doggyland and Paw Patrol: Let's Dino Do This, along with best-selling anthems from KPop Demon Hunters and Frozen We’re excited for families to discover Yoto alongside the toys, games, and creative play experiences they know and love. Next time you’re shopping in-store, come find us in Play!

Brian X. Chen at The New York Times has been covering consumer technology for years. He’s seen more products come and go than most of us will ever encounter. So getting to discuss what makes Yoto different from the technology the next generation are growing up with, as two dads raising children in 2026, felt meaningful. The question we kept coming back to is one that millions of parents around the world are asking: how can tech be a force for good for kids? It’s a question we built Yoto to answer. A platform created from the ground up, specifically for children, that puts them in control - not an algorithm. Thank you Brian for taking the time to understand what we’re building and sharing our story. https://lnkd.in/es-HapZm

We know better than anyone that summers are for adventures ☀️ That's why from June to August, Yotopians can make use of our Summer Hours policy and close their laptops a little earlier on Friday afternoons. The perfect opportunity to make some memories in the sunshine 🧡 Here's how they spent their first one 👇

Last week, our Mental Health First Aiders hosted a Wellbeing Lunch - a moment to connect, check in, and be reminded that support is always close by. Meet the people behind that support: 🌿 Inès Lesieux 🌿 Kaitlin M. 🌿 Joshua T. 🌿 Lauren N. MHFAiders are here to listen. They're here for all Yotopians: not therapists, not managers - just people who care. At Yoto, embracing difference means making space for the full range of human experience, especially on the harder days 🧡

What's a great story without brilliant characters? 💭 Here are just a few of the 31 (and counting!) Yotopians who have joined us this year so far: ⭐ Ben B., Head of Product Design, previously at Moonpig ⭐ Macy Hong, Acquisition & Retention Director, previously at ASOS ⭐ Karen Z., Country Manager, Canada, previously at Walmart ⭐ Evelina V., Head of Engineering, Monetisation, previously at Flo ⭐ Ella Marelich, PR Manager, Australia & New Zealand, previously at Eleven ⭐ Caroline Darby, Head of Compliance, Hardware, previously at John Lewis Six brilliant people, six brilliant backgrounds. One shared mission ✨ And they're in great company. Across the past 12 months, our growing team has brought experience from some of the world's most exciting companies. Ready to start your Yoto story? Find out more: https://lnkd.in/ePyaF8Ec

Here's a bonus chapter in the Yoto story - it’s our second year in a row in the FT1000: Europe’s Fastest Growing Companies list 🚀 With the hard work of our incredible team and partners, along with the phenomenal support of our Yoto customers, we’ve gone from a Kickstarter campaign to being loved by families in over 200 countries around the world. The latest FT1000 insights are now out - we’re proud to be in great company 👏 https://lnkd.in/dMcp6fY #FT1000 #Yoto #Scaleup #Growth #Audio #Innovation

🔊 Exciting news 🔊 We’re proud to share that Yoto has been named in this year's Tech Nation Future Fifty cohort 📈 Future Fifty is a tech powerhouse that celebrates some of the UK’s fastest-growing and most ambitious scale-ups, so it’s pretty special to be included alongside such an inspiring group of companies. What started as a simple idea for a screen-free audio player between a couple of dads has grown into a global community of families, creators and partners who are going all-in on bringing the magic of audio to children all over the world. Huge thanks to our brilliant team, our amazing Yoto families, and everyone who’s been part of the journey so far. Congrats to the other Future Fifty companies 👏  https://lnkd.in/eUEMCGHC #FutureFifty2026 #TechNation #Yoto #UKTech #ScaleUp #ItTakesATechNation