How should agencies prove the value of AI and who gets to decide what that value is? That was the question at the centre of this morning's Agency and Procurement in Honest Conversation at ROAST, where procurement and agency leaders met to discuss how AI's value should be measured and paid for. Here are the themes that stood out in conversation: - AI choices are entering procurement. Model and tool selection is starting to shape how agencies are assessed. If an agency can't explain which AI systems it uses, that should raise questions. - Procurement is the connector. Magic & Logic, now 20 years old, sits between agencies and clients: agencies bring the magic, procurement brings the logic and the real value comes from combining the two. With AI, procurement's role is to show where it's driving the best value and to make sure it delivers results. - Proof over promise. Agencies pitching AI tools should be able to show they use those tools themselves, backed by client references that prove the impact. - Ownership and interoperability are becoming differentiators. Clients are building their own AI capability and want to get hands-on with the tools their agencies use. - Own the narrative. Finance teams will form their own view of what AI should deliver. Agencies that lean in now can help shape those expectations before they're set. One point came up repeatedly: the value of AI has to be demonstrated rather than asserted and agreed early on between agencies, marketers and procurement. Thank you to everyone who joined us and to our panellists Tina Fegent (FCIPS), Darin Crosby, Ryan Kangisser (mediasense) and Rachael Lynch (The AA) and to our speakers John Campbell and Oliver Bishop for a genuinely honest conversation.
ROAST
Advertising Services
London, England 8,390 followers
We are ROAST. Driving ROAS in the new era of discoverability.
About us
We are ROAST. Performance marketing agency, driving ROAS in the new era of discoverability. Helping brands get found everywhere discovery happens. B Corp Certified | UK's Best Small Companies to Work For 2018-2025 | Most Effective Agency 2020 | Best Digital Agency 2019 Our goal is simple, to increase the return on your advertising spend (ROAS). We do this by simplifying the problem and moving forward with the right performance marketing tactics targeting the correct audience, at the right time. We extract solutions from data science along with experimentation and apply it where it will be most valuable. By using digital data at scale, combined with the very best industry tools and tech, we can build highly successful Performance Marketing campaigns for you, as well as new ways you can use that data. How we work with you: Being independent allows us to be flexible with our clients. Digital Marketing moves quickly and we can change our strategy and tactics just as quickly. We make sure we build you the correct team, formed around your business. This team will be selected as the right team to drive success for YOUR business. We never build our teams around certain departments, we make them client centric. This way your challenge and goal are always the focus. We form partnerships built on TRUST. Word of mouth and strong client relationships have been the driving force of our agency growth from day one. With trust laying heavily at the heart of all of our partnerships, we are fortunate enough to see our clients return to and refer us, time and again. With decades of industry experience, we know which brands work best with us, if we don’t think we are right for you, we will let you know. We always strive to build meaningful and genuine connections. ROAST is a part of ROAST Group, an award-winning network of specialist digital agencies. www.weareroast.com Hello@weareroast.com +44 (0) 208 102 8500 Follow us @weareROAST
- Website
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http://weareroast.com
External link for ROAST
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2015
- Specialties
- SEO, PPC, Display, Data & Analytics, Programmatic Buying, Mobile, Social, Insights, CRM, Customer Experience, Amazon Marketing, Content Marketing, Generative Engine Optimisation (GEO), Media Strategy & Planning, Data & Measurement, Organic Performance, Paid Search & Social, Media Activation, and Digital & Traditional Media
Locations
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Primary
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1st Floor, 53 Frith Street
London, England W1D 4SN, GB
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V&A Waterfront
Cape Town, ZA
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Get directions
1 Dock 72 Way
Brooklyn, New York 11249, US
Employees at ROAST
Updates
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☀️ Sun's out, SEO's out ☀️ That's a wrap on brightonSEO San Diego for our US team! Highlight of the week ⭐ Michael Louderback, our SEO Director, taking to the stage with his talk 'Keyword Research in the Age of AI'. A big thank you to everyone who stopped by our booth, and to Peec AI for giving Noah Cott his 15 minutes of fame in front of the camera. Until next time, San Diego! #BrightonSEO
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Marketing and procurement leaders get ready 👀 Tomorrow, Agency and Procurement in Honest Conversation brings together: Oliver Bishop - CEO & Founder, ROAST Tina Fegent (FCIPS) - Founder, Tina Fegent Limited Ryan Kangisser - Chief Strategy Officer, mediasense Darin Crosby - Executive Interim & Consultant Rachael Lynch - Procurement Marketing Manager, The AA Plus, a session from our Head of Innovation and AI, John Campbell, on what AI adoption actually looks like inside an agency. If you're in London, don't miss this one. 🥐 We have limited seats left so secure your spot via Eventbrite today: https://lnkd.in/em6jc_TS
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ROAST reposted this
We're delighted to announce that our work with Yellow Zebra Safaris has been awarded Best Travel Website in the 19th Web Excellence Awards, alongside recognition for: 🏆 Features & Design - Forms and Input 🏆 Features & Design - Navigation & Structure 🏆 Features & Design - Use of Map Yellow Zebra Safaris partnered with Kitty to completely redesign and rebuild their website delivering a refined structure, enhanced design, and modern, best-in-class functionality. Congratulations to the everyone involved. ⭐⭐ Read more about the work here: https://lnkd.in/e5b8tiJN
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ROAST reposted this
Great week at BrightonSEO San Diego! I loved the opportunity to connect with so many talented people across the SEO, content, and digital-marketing community. Between the conversations throughout the event and the insightful sessions, it was incredibly valuable to hear firsthand what’s top of mind for marketers, business owners, and industry leaders right now. There’s truly no substitute for face-to-face time, especially in an industry that changes as quickly as search. I’m leaving with fresh ideas, new connections, and plenty of inspiration to put into action. A huge thank-you to everyone who helped make BrightonSEO San Diego such a worthwhile experience. ROAST, Shawn Massie, Chris JonesChris Jones, Chris BarnwellChris Barnwell, James KennaJames Kenna, Noah Cott, Michael Louderback, Christiana McCarthy-Sosna, Joshua Slodki Looking forward to staying connected and continuing the conversations! 🧡
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📢 New addition to the panel! We're excited to welcome Rachael Lynch, Procurement Marketing Manager at The AA, to Agency and Procurement in Honest Conversation next Thursday. Rachael brings a wealth of marketing experience across partnerships to brand activation & growth and now in her role as Procurement Marketing. Rachael will be alongside our CEO & Founder Oliver Bishop, Tina Fegent (FCIPS), Ryan Kangisser, Chief Strategy Officer at mediasense and Darin Crosby, Executive Interim & Consultant for an honest conversation. 🎟️ If you haven't signed up yet, there's still time to join the conversation: https://lnkd.in/em6jc_TS
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ROAST reposted this
Looking forward to this event with ROAST next week. There’s still time to register 👇
🔔 2 WEEKS TO GO! Procurement is under pressure to prove value. Marketing is under pressure to prove impact. Agencies are expected to deliver both while budgets tighten and the ways of working keep shifting. Everyone is making assumptions about how the other side works, and most of those assumptions never get tested out loud. 📅 Join us on 24 Sept at 08:30am for an honest conversation about exactly that. Tina Fegent (FCIPS), Global Marketing Procurement Consultant Ryan Kangisser, Chief Strategy Officer at mediasense Darin Crosby, Executive Interim & Consultant Oliver Bishop, our CEO & Founder Register here: https://lnkd.in/em6jc_TS
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📢 1 WEEK TO GO! Next Thursday, we're bringing together agencies and marketing procurement for a chance to ask the questions that don't usually get said out loud. Agency and Procurement in Honest Conversation is a breakfast event at our office, with Oliver Bishop, Tina Fegent (FCIPS), Ryan Kangisser and Darin Crosby. 📆 24 Sept, 08:30AM - 11:00AM 💬 53 Frith Street, Soho London 🚨 Limited spaces Want to be part of the conversation? Sign up here ⬇️ https://lnkd.in/em6jc_TS
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We're #hiring a new Finance Assistant in London Area, United Kingdom. Apply today or share this post with your network.
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Next stop for ROAST...San Diego! ☀️🌊 brightonSEO San Diego 2026, 15-16th September. Michael Louderback, our SEO Director, will be on stage at 09:15AM on Day 1 delivering his talk on how keyword research has changed and key steps to ensure you are finding what your customers are searching for across platforms. Meet the team at Booth 82. We'll be there both days and we'd love to meet you. https://lnkd.in/et9eMn5J #brightonSEOSanDiego #brightonSEO