Creating effective ads isn't a single step, it's a process. Start with a draft, shape the message, test what resonates, and scale what works.
LinkedIn's new Gen AI solutions are designed to support the full ad creation workflow, helping you move from draft to live campaign faster, generate meaningful signals on what's working, and stay consistent as you scale. Let's walk through what that looks like.
First, you start with a strong first draft. With Draft with AI, you begin by sharing the URL that best represents your product or service, along with your campaign inputs. In seconds, you get polished, ready-to-edit ad copy that's grounded in your actual offering, not a generic template. For visuals, you can select from one of your past creatives or stock images that reflects your brand. Instead of staring at a blank page, you're already refining. That means less time writing and more time improving what matters.
Next, you create variants and test what works. With AI Ad Variants, you can generate up to three distinct versions of your ad at different angles, tones, and hooks without the extra hours. Each version helps you learn what actually resonates with your audience, so you're making creative decisions based on signal, not guesswork. In fact, advertisers who run five or more ad variants see over twenty percent higher click-through rates compared to a single ad. And when it's time to scale, Brand Kit helps you do it without losing consistency. You add your colors, fonts, and tone of voice once.
From there, every piece of generated content aligns effortlessly with your brand. Together, these AI tools unlock a more efficient way to build ads, leverage existing content to create a live campaign faster, test meaningful variations, stay on brand at scale, and reduce creative bottlenecks across campaigns. Draft. Refine. Test. Scale.
A better way to build ads, accelerating how marketers work towards stronger performance at scale.