Boosting at LinkedIn is a great way way to increase your brand’s reach beyond your current page followers.
With a few easy decisions, you can quickly turn an organic post into a paid advertisement and unlock more of your brand's potential.
There are five steps for boosting a post.
Step 1 Simply choose the post that you would like to promote.
Step 2 Once you have selected a post, click the Boost button.
Step 3 Set up your campaign. In this page, you will make three key decisions. First, choose your objective. Whether you’re hoping to build brand awareness or to generate leads, LinkedIn optimizes your campaign towards your objective to get better results. Next, decide what audience you want to target. You can use our handy audience templates or create your own audience using Member Profile attributes. With LinkedIn targeting features, you can target a range of audiences from executives to individual contributors. Remember that B2B purchase decisions are more often made by a “buying committee” than a single person, so consider using broad audience attributes. Finally, set the budget and specify how long you would like the boost to run. Every campaign and goal is different so our recommendation is to run your ad for at least two weeks.
Step 4 Add your credit card details and and we’ll automatically create a Campaign Manager account for you!
Step 5 And lastly, measure your success! Expand the window below your boosted post to see both your organic and sponsored results. On LinkedIn, we show your ads to the most relevant members so you get the maximum benefit. This may take some time before you see results. Amplify your brand’s reach by boosting today.