The New Unicode.org Also Offers Emoji Enthusiasts the Chance to “Adopt a Character”
The Unicode Consortium, a nonprofit that maintains text standards 
to support all the world’s written languages across every device, today debuted 
a new look for 
unicode.org. The redesigned 
website will make information about the emoji proposal process more easily 
accessible while encouraging public participation and engagement in all Unicode 
initiatives.
“Unicode is a global technology standard that is one of the core 
building blocks of the internet,” said Unicode board member Greg Welch. “Unicode 
has helped facilitate the work of programmers and linguists from around the 
world since the 1990s. But with the rise of mobile devices and public enthusiasm 
for emoji, we knew it was time to redesign the Unicode website to make 
information more easily accessible, and increase community involvement.”
Emoji were adopted into the Unicode Standard in 2010 in a move that 
made the characters available everywhere. Today, emoji have been
used by 92% of the world’s online population. And while emoji encoding and 
standardization make up just one small part of the Consortium’s text standards 
work, the growing popularity and demand for emoji have put the organization in 
the international spotlight.
“We’ve been working with the Unicode Consortium for several years 
to open up the emoji proposals process by making it more accessible and 
understandable,” said Jennifer 8. Lee, co-founder of Emojination. “While I 
personally found the late-90s aesthetic of the developer-centric Unicode.org 
site very retro and nerd charming, the new site redesign is a reflection of 
Unicode’s deep desire to engage the public in its work.”
In addition to offering a clearer picture of the emoji submission 
and standardization process, the new Unicode.org website offers information 
about the Consortium and its mission to enable people everywhere in the world to 
use any language on any device.
“Emoji are just one element of our broader mission,” said Mark 
Davis, president and co-founder of the Unicode Consortium. “The Consortium is a 
team of largely volunteers who are dedicated to ensuring that people all over 
the world can use their language of choice in digital communication across any 
computer, phone or other device. From English and Chinese to Cherokee, Hindi and 
Rohingya, the Consortium is committed to preserving every language for the 
digital era.”
A team of designers from Adobe provided design and branding 
support, as well as free access to leading design tools, to bring Unicode’s new 
website to life.
“The Unicode Consortium’s work to keep digitally disadvantaged 
languages alive is incredibly important,” said Adobe Design Program Manager Lisa 
Pedee. “We collaborated closely with the Consortium to develop a unique visual 
brand and streamlined web interface that makes everything from contributing 
language data to proposing an emoji more accessible, inclusive and 
user-friendly.”
The Consortium’s recent language work includes adding language data 
for Cherokee, encoding the Hanifi Rohingya script, and developing the Mayan 
hieroglyphic script.
The Consortium invites emoji and language enthusiasts to celebrate 
World Emoji Day on July 17 and “Adopt a Character” to support its ongoing 
efforts. More than 
136,000 characters are up for adoption — including this new
Emoji 12.0 
additions such as the sloth, the sea otter, the waffle and Saturn.
Those who choose to adopt will receive a custom digital badge they 
can display to publicly show their support, whether on their website or social 
media. The Unicode Consortium is a 501(c)(3) charitable organization and 
“adoption fees” are tax-deductible in the U.S. Additionally, some companies may 
provide matching funds. Learn more and adopt your character
here.
About the Unicode Consortium
The Unicode Consortium is a nonprofit on a mission to enable anyone 
to use any language across every device, globally. The Consortium develops, 
extends and promotes the use of the Unicode Standard, freely-available 
specifications and data that form the foundation for software 
internationalization in all major operating systems, search applications and the 
web.
The Unicode Consortium is open to all and comprises individuals, 
companies, academic institutions and governments. Members include Adobe, Apple, 
Emojipedia, Facebook, Google, IBM, Microsoft, Netflix, Oracle and SAP, among 
others. For more information, please visit 
http://www.unicode.org.