Zhang, the provincial capital to work for many years, is currently wanted in Taiyuan South Street inner ring to open a car wash. However, the need to invest much money, how to run fast to return the funds, some of these questions he was not sure. To this end, Mr. Zhang call the newspaper for help. Week period in the workplace, this reporter invited Mr. Paik has many years experience as Mr. Zhang Weapon.

    1, Location: best not to open the street

    Entrepreneur Zhang believes that he has been working in the inner ring of Taiyuan South Street area, this street seeing all these years rapid changes. Initially, this street is not so busy, no congestion;. "It seems from that time, this once bustling street many" Later, the South Street inner ring overhaul, the whole street look, he said, each kinds of electronic goods shops, the car began to rise slowly, at present, the South Street inner ring to become one of the most congested streets of the provincial capital. "On the street traffic is so great, even without washing line, not this business opportunity?" Zhang said, so he decided to invest in a car wash here. "In my opinion, washing line opened on the busy street is not wise." Insiders Bai said, most people's consumption habits, the main shopping area downtown. "In this case, the owner has little free time in the car wash car wash, because it will be wasted 30 minutes." Mr. Paik said, on the other hand, the South Street inner ring of parking spaces too tight or almost no in the shop on the street, once the door rafts twenty-three car, it is easy to cause road congestion. "Also, street rent is too expensive, not suitable for washing line, recommended on the loose traffic management, traffic and street less than a position, that is placed in the South Street inner ring near the alley." White Mr. said, generally about 100,000 yuan can be opened for business.

    2, Equipment: professional, detailed, high-quality

    "In fact, the car wash is a very common thing, most people can do for the place." Mr. Paik said, "It is because the equipment is so open washing line must be professional, otherwise why guests come to you car wash?"

    These features include: professional car wash towels, washing liquid, rub foam tools, wash tire tool, car vacuum cleaners and the like. For example, a professional car wash towels absorbent capacity, without leaving lint, generally with 50-60 bars, to prepare for change of use. "A lot of people think, get dozens enough, this idea is not professional." Mr. Paik said that if a large number of towels in the washing sequentially display area, customers will find every car has enough, clean towels available, so easy to agree with you psychologically.

    In addition, many people think that washing liquid bottle tens of dollars or even hundred dollars is too expensive, they use cheap detergent, etc. instead. It appears that Mr. Paik is not professional: "In fact, tens of dollars a bottle of washing liquid can be washed hundreds of cars." Mr. Paik said, although the use of detergent, etc. can save money, but once customers are found, and very likely to attract bargain.

    In addition, the vacuum cleaner is also critical. Bai said that now a lot of attention Aicheyizu clean air inside the vehicle, it is desirable to keep the car less dust. In this case, the vacuum cleaner is essential. "Some people worry that using a vacuum cleaner will extend the residence time of the customer." Mr. Paik said, in the long run, the positive benefits it brings is important.

    3. Publicity: membership card and "discount" promotion in conjunction

    "Based on past experience, the end of the year because the car wash workers and other workers return home New Year, the beginning of the labor market tend to re-shuffle, is more difficult to be opened at this time." Mr. Paik said, but if you have a good staff with at this time, it means that the opening choose the best time for publicity.

    Bai introduced, Taiyuan often windy spring, a large number of vehicle owners need to be cleaned. If you can attract customers in this part of the season, promoting the use of membership cards, it is very easy to form a customer base.

    General membership card on cards, season cards, on cards, discount cards. For example, do annual card limited number of car wash, so pricing is calculated: conventional car wash twice a week × 52 weeks (one year) = 110 times, 110 times × each car wash fee (prices fall by 20% sharing client) can be. "With these methods will lose some small profit, but doing so allows the operator to receive our cash, earn the corresponding time cost is very cost-effective."

    Bai suggested that an important additional marketing approach is to the nearest large service businesses do sell, put your service "discount" to other businesses, allowing businesses to discount your services, the corresponding benefits to their customers, washing line and win-win results. This type of objects, including major Computer City, supermarkets, restaurants, beauty shops, gym and some large travel agencies and organizers of cultural events and the like.

    4. Information: washing method is better

    Bai said that in addition to the traditional car wash, car wash on the market today there are several ways, such as automatic washing cars into fully automatic computer washing machine, the washing machine inside the belt will drive the car complete the required actions, including: foam cleaning, chassis clean, and so the whole car wash water wax spraying process. Automatic washing obvious advantages, but also disadvantages. Because of its fixed pattern, every corner of the body can not clean off, eventually need to manually do the final clean up carefully.

    Also called water washing. Bai said water washing is still the need for water, but water less. This car wash is the first major deployment of good will with a watering liquid is sprayed onto the surface of the body, with a towel and then wipe clean. The disadvantage is that water washing of dirty car washed, while alone towel to wipe the paint most likely to cause friction and damage paint. "Overall, the above two is not good grasp of the car wash, easy to cause damage or excessive investment vehicle, entering this line, or start from the traditional washing method is better."